Big Data (AI/ML, Audience Measurement, Metadata, Content Identification, Advertising)

JW Player merges with Connatix to form JWP Connatix
Oct 9, 2024 – JW Player (JWP) is merging with Connatix, unifying JWP's live and on-demand streaming, data, and workflow capabilities with Connatix's full stack advertising and content technology.
News categories: JW Player, Connatix, Dave Otten, David Kashak, Advertising, Content Distribution, Digital TV, MandA, Streaming, Worldwide

IRIS.TV partners with Samba TV on contextual advertising and measurement
Oct 9, 2024 – IRIS.TV is using Samba TV's Samba AI to offer advertisers real-time scene-based metadata about video content, enabling more granular contextual targeting with more accurate measurement.
News categories: Samba TV, IRIS.TV, Ashwin Navin, Field Garthwaite, Advertising, Big Data, Digital TV, Worldwide

CIMM to assess case for universal content watermarking in the U.S.
Oct 8, 2024 – The CIMM has announced an initiative to assess the role that universal watermarking on TV platforms could play in supporting improved measurement of content and advertising in the US market.
News categories: CIMM, XR Extreme Reach, Jon Watts, Kevin O’Reilly, Irwin Gotlieb, Advertising, Big Data, Content Identification, Digital TV, USA

Vodafone deepens strategic partnership with Google
Oct 8, 2024 – Vodafone and Google will work on search and recommendations for TV, deploy Google Cloud's gen AI capabilities, and Google Ad Manager will be used to monetize Vodafone's addressable TV inventory.
News categories: Google Clou, Vodafone, Sundar Pichai, Margherita Della Valle, Advertising, Africa, Big Data, Cable TV, Digital TV, Europe, IPTV, UX

Madhive selects Samba TV as audience targeting partner
Oct 2, 2024 – Madhive has selected Samba TV as its preferred ACR TV audience partner to enrich its local offering. The integration will allow audience targeting based on TV viewing behaviour and ad exposure.
News categories: Madhive, Samba TV, Hearst, Luc Dumont, Aden Zaman, Jonathan Sumber, Advertising, Big Data, Digital TV, Smart TV, USA

N. American consumers pulling back on entertainment spending
Oct 1, 2024 – TiVo (NYSE: XPER) has found in its Q2 2024 Video Trends Report that consumers are pulling back on entertainment spending as the industry works to rebalance and bundle its current offerings.
News categories: TiVo, Scott Maddux, Advertising, Digital TV, Market Research, North America, Streaming

INVIDI to launch addressable advertising in Thailand with Thaicom and PSI
Oct 1, 2024 – INVIDI has announced a partnership with Thaicom and PSI to launch addressable advertising in Thailand, starting on satellite in 2H 2025, followed by terrestrial in late 2026.
News categories: INVIDI, Thaicom, PSI, Nick Chuah, Ekachai Phakdurong, Phanuwat Phongsuwankul, Advertising, Digital TV, Satellite, Set Top Box, Terrestrial, Thailand

Amagi and Phenix offer sub-second latency streaming with SSAI
Sep 30, 2024 – Amagi and Phenix have partnered to provide a complete turnkey solution for content owners to achieve real-time streaming with sub-second latency and server-side ad insertion (SSAI).
News categories: Amagi, Phenix, Richard Perkett, Bill Wishon, Advertising, Content Distribution, Digital TV, Streaming, Worldwide

Sky Switzerland early adopter of Zattoo's Stream API product suite
Oct 1, 2024 – Sky Switzerland is working with Zattoo as a lighthouse customer for Zattoo's new suite of Stream API services on the Sky platform, powering applications, front-ends and devices in the IPTV market.
News categories: Zattoo, Sky Switzerland, Bert Schulzki, Nicolas Stefani, Advertising, Content Distribution, Digital TV, IPTV, Switzerland, UX