Big Data (AI/ML, Audience Measurement, Metadata, Content Identification, Advertising)

Empower integrates TV into its customer journey planning platform with Cadent
Dec 17, 2020 – Cadent has announced that Empower is the first customer of its upgraded advanced TV platform. Empower will use the TV mapping technology behind Cadent Viewer Graph as a component for its consumer journey planning platform.
News categories: Cadent, Empower, Jamie Power, Nick Troiano, Jim Price, Advertising, Big Data, Digital TV, USA

CTV insights business, App Science, launches from stealth
Dec 16, 2020 – App Science has announced its official launch. App Science correlates mobile data with connected TV data for individual households, resulting in richer, more sophisticated insights into audiences.
News categories: App Science, Helen Lum, Aziz Rahim, Marka Hinkamp, Advertising, Big Data, Digital TV, Mobile, Streaming, USA

IAB Tech Lab releases OTT/CTV ads.txt and app-ads.txt specifications
Dec 15, 2020 – IAB Tech Lab has released for comment its authorized digital sellers list (ads.txt) specification and its mobile app counterpart (app-ads.txt) to address transparency and anti-fraud for Connected TV and OTT inventory.
News categories: IAB Tech Lab, Amit Shetty, Neal Richter, Bill Simmons, Advertising, Digital TV, Streaming, USA, Worldwide

Kinetiq and MarketCast team up on tune-in TV attribution
Dec 15, 2020 – MarketCast and Kinetiq have teamed up to advance tune-in attribution by combining MarketCast's data science capabilities with Kinetiq's ad detection covering 1,600 channels in all 210 U.S. DMAs.
News categories: Kinetiq, MarketCast, Kevin Kohn, Tom Weiss, Advertising, Big Data, Digital TV, USA

Samba TV adds TiVo to its ACR footprint
Dec 15, 2020 – Samba TV has announced that it has partnered with TiVo (NASDAQ: XPER). The deal will enhance Samba’s ACR footprint with data from a cross-section of MVPDs across the U.S and population tiers.
News categories: Samba TV, Xperi, Ashwin Navin, Matt Milne, Advertising, Big Data, Digital TV, Set Top Box, USA

Beachfront and SeaChange launch programmatic ad solution for cable
Dec 14, 2020 – Beachfront and SeaChange (NASDAQ: SEAC) have partnered to enable real-time, programmatic monetization of linear spot, OTT and VOD ad inventory. The joint solution is already deployed in the U.S.
News categories: SeaChange, Beachfront, Yossi Aloni, Chris Maccaro, Advertising, Cable TV, Digital TV, USA

Spearad raises $1M+ seed funding for Addressable TV advertising
Dec 10, 2020 – Spearad has secured over $1M in seed financing. The investment will be used for additional development of 'Selective Programmatic' and for building out the team to serve the company's international client base.
News categories: Spearad, Erhard Neumann, Ralf Jacob, Advertising, Digital TV, Venture Capital, Worldwide

Comscore renews audience measurement deal with TEGNA
Dec 10, 2020 – Comscore (NASDAQ: SCOR) has announced a renewal agreement with TEGNA (NYSE: TGNA). Under the agreement, TEGNA will expand its local TV and digital measurement partnership with Comscore to include 22 total markets.
News categories: Comscore, TEGNA, Steve Walsh, Advertising, Big Data, Digital TV, USA

Unified Streaming enables dynamic ad insertion for Molotov
Dec 10, 2020 – Molotov has extended its relationship with Unified Streaming to enable dynamic ad insertion across its VOD content. The involves the application of Unified Streaming's Remix technology to Molotov’s Mango AVOD brand.
News categories: Unified Streaming, Molotov, Ad Insertion Platform, Simon Westbroek, Clement Cezard, Laurent Potesta, Advertising, Digital TV, France, Streaming