Big Data (AI/ML, Audience Measurement, Metadata, Content Identification, Advertising)
Altice USA residential video RGUs down 21k in Q2 2019
Jul 31, 2019 – Altice USA (NYSE: ATUS) has reported results for the second quarter ended June 30, 2019. Altice had 3,276.5 thousand Residential Video RGUs at the end of the quarter. Quarterly net losses of -21k in the period were better than the prior year (-24k in Q2 2018).
News categories:
Altice USA, Advertising, Cable TV, Digital TV, Results, Subscribers, USA
Anevia adds full Dynamic Ad Insertion to its OTT offer
Jul 31, 2019 – Anevia has announced the launch of its Dynamic Ad Insertion solution. Anevia’s OTT video-delivery offering already included ad-enabling and ad-preparation. With the addition of ad-stitching and ad-routing, the offering is now a complete, pre-integrated DAI solution.
News categories:
Anevia, Laurent Lafarge, Damien Lucas, Advertising, Digital TV, Streaming, Worldwide
Narrative adds Smart TV data from Inscape
Jul 31, 2019 – Narrative has integrated Inscape's ACR-generated, glass level insights from more than 11 million smart TVs into its raw data marketplace, giving companies access to a suite of tools that make it easy to standardize, price, manage and distribute data.
News categories:
Narrative I/O, Inscape, Nick Jordan, Greg Hampton, Big Data, Digital TV, Smart TV, USA
Parrot Analytics data to support Dopamine's content plans
Jul 30, 2019 – Parrot Analytics has partnered with Dopamine, a division of Grupo Salinas. Dopamine will use Parrot Analytics' demand data and travelability analysis to help predict audience demand for its original series in Mexico and other regions around the world.
News categories:
Parrot Analytics, Dopamine, Alejandro Rojas, Fidela Navarro, Big Data, Digital TV, Mexico
StreamMetrics introduces esports streaming audience measurement service
Jul 30, 2019 – StreamMetrics has launched StreamMetrics Audience Measurement, a syndicated data service that demystifies live-stream and esports viewership by accurately measuring audience size, demographics, and engagement to provide geographically-relevant data.
News categories:
StreamMetrics, Gearoid O’Brien, Seamus McAteer, Scott O’Neill, Big Data, Digital TV, Streaming, Worldwide
Videa launches forecasted ratings tool
Jul 24, 2019 – Videa has launched a forecasted ratings tool that brings faster, more efficient and statistically accurate forecasts to its end-to-end solution. The technology picks up viewership patterns and infer future ratings from the patterns.
News categories:
Videa, Shereta Williams, Mary Barnas, Alan Wolk, Advertising, Big Data, Digital TV, USA
Community, Xandr's ad marketplace, welcomes three new brands
Jul 23, 2019 – Community, powered by Xandr, is a marketplace of publishers that enables advertisers to reach their audiences at scale. Media brands A+E Networks, AMC Networks, and Cheddar have now been aded to the list of partners.
News categories:
Xandr, Cheddar, AMC Networks, A+E Networks, Brian Lesser, Jon Steinberg, Advertising, Digital TV, USA
FreeWheel releases Q1 2019 Video Marketplace report
Jul 23, 2019 – FreeWheel has announced the launch of its Q1 2019 Video Marketplace Report, which shows a rise in targeted and addressable advertising. In Europe, there is a focus on data-driven targeting and automation as a growing number of publishers adopt an audience-first approach.
News categories:
FreeWheel, Thomas Bremond, Advertising, Digital TV, Europe, USA
Expert System adds MovieLabs Creative Works Ontology support
Jul 23, 2019 – Expert System has announced the availability in its Cogito AI platform of the Creative Works Ontology developed by MovieLabs. Expert System’s platform understands language and applies metadata automatically to content assets.
News categories:
Expert System Enterprise, MovieLabs, Daniel Mayer, Raymond Drewry, Big Data, Digital TV, Worldwide
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