Big Data (AI/ML, Audience Measurement, Metadata, Content Identification, Advertising)

Videa research connects adaptability to staying relevant in TV
Apr 2, 2019 – Videa has released the results of a survey yielding insightful perspectives from more than two hundred marketing and advertising professionals with six or more years of experience in the TV advertising and buying industry.
News categories: Videa, Mary Barnas, Advertising, Digital TV, Market Research, USA

Sizmek files voluntary Chapter 11 petitions
Mar 30, 2019 – Sizmek has announced that it and certain of its subsidiaries initiated voluntary proceedings under Chapter 11 of the U.S. Bankruptcy Code to preserve value and seek access to capital while the Company continues to review strategic alternatives.
News categories: Sizmek, Advertising, Big Data, Digital TV, Finance, USA

Tru Optik makes Oracle audience data available to OTT/CTV advertisers
Mar 28, 2019 – Tru Optik has announced an agreement with Oracle Data Cloud to make Oracle's audience data available for OTT/CTV campaigns through Tru Optik's OTT Data Marketplace. Tru Optik is the first DMP focused on the OTT/CTV market to integrate Oracle Data Cloud audiences.
News categories: Tru Optik, Oracle, Andre Swanston, Chris Langel, Advertising, Big Data, Digital TV, Streaming, USA

Samba TV measures effectiveness of Twitter in driving TV tune-in
Mar 28, 2019 – Samba TV has announced a partnership with Twitter to measure the effectiveness of Twitter in driving tune-in. In a beta trial, Samba found an average lift of 28% in Verified Tune-in Rate (VTR) for the measured premiere episodes.
News categories: Samba TV, Twitter, Ashwin Navin, Tim Perzyk, Inna Kern, Michael Engleman, Big Data, Digital TV, Social TV, USA

Linear TV and Premium Digital Video increasingly converging
Mar 27, 2019 – FreeWheel has announced the launch of its fourth quarter Video Marketplace Report (VMR). 2018 marked a big year in the coming together of linear TV and premium digital video, and significant industry moves to unify advertising across both sectors.
News categories: FreeWheel, David Dworin, Advertising, Digital TV, Market Research, USA

Friend MTS to showcase piracy insight service at NAB 2019
Mar 27, 2019 – Friend MTS has announced the launch of Piracy-iQ, a service for measuring streaming piracy consumption over ISP networks that allows content owners, programmers and pay TV providers to assess the impact of piracy on their businesses and track the performance of their content protection services.
News categories: Friend MTS, Simon Williamson, Big Data, Content Protection, Digital TV, Worldwide

Piksel brings machine learning-powered metadata enrichment to NAB Show 2019
Mar 27, 2019 – Piksel has announced plans to unveil two new machine learning powered additions to its Fuse suite of products at NAB Show 2019. The new features allow customers to automatically enrich title metadata and conduct AI-driven visual analysis.
News categories: Piksel, Kris Brown, Big Data, Content Distribution, Digital TV, NABShow, Worldwide

Virgin Media and Sky unveil UK launch date for AdSmart
Mar 27, 2019 – Virgin Media and Sky have announced that, using AdSmart technology, addressable TV advertising will be available across the Virgin TV footprint in the UK from Monday 1st July. The launch of AdSmart will enable advertisers to target a potential audience over time of more than 30 million viewers.
News categories: Sky Media, Virgin Media, Jamie West, Pat Kiely, Advertising, Cable TV, Digital TV, Ireland, Set Top Box, UK

Nielsen audience measurement accredited by MRC for Mexico
Mar 27, 2019 – Nielsen has announced that it has been granted accreditation by the Media Rating Council (MRC) for its Television Audience Measurement (TAM) service in 28 cities, offered in Mexico through its joint venture Nielsen IBOPE.
News categories: Nielsen IBOPE, Media Rating Council, Jose De la Rosa, George W. Ivie, Advertising, Big Data, Mexico