Big Data (AI/ML, Audience Measurement, Metadata, Content Identification, Advertising)
Accedo launches AI project with AWS and ITV
Aug 14, 2018 – Accedo has announced a project with British broadcaster, ITV to use Artificial Intelligence to automatically generate cover artwork which is likely to appeal best to a given user segment. The project will be tested with a focus group of ITV users.
News categories:
Accedo, ITV, Michael Lantz, Lee Marshall, Big Data, Digital TV, IBCShow, UK, UX
Google closes gap on Amazon in smart speaker market in Q2 2018
Aug 13, 2018 – According to Strategy Analytics, Amazon’s global smart speaker share of shipments fell to 41% in Q2 2018 from 44% in Q1 and 76% in Q2 2017. By contrast Google has increased its share to 28% in Q2 2018, up from 16% during the same period last year.
News categories:
Strategy Analytics, David Watkins, David Mercer, Big Data, Market Research, Smart Home, Worldwide
Minute.ly launches real-time AI video analysis for live streams
Aug 13, 2018 – Minute.ly has announced a new product in their suite of video tools. The product uses AI technology to monitor live stream broadcasts and automatically generate video previews in real time to increase video engagement with consumers and, ultimately, video revenue.
News categories:
Minute.ly, Amit Golan, Big Data, Digital TV, Streaming, Worldwide
Brightline adds Cuebiq's footfall attribution to OTT ad platform
Aug 9, 2018 – Cuebiq and Brightline have announced a partnership to provide media owners and advertisers with footfall attribution. With Cuebiq, BrightLine increases the depth of information available to advertisers, enabling them to attribute in-person visitation back to their enhanced OTT ads.
News categories:
Brightline, Cuebiq, Jacqueline Corbelli, Antonio Tomarchio, Advertising, Big Data, Digital TV, Streaming, Worldwide
comScore adds Smart TV data via partnership with Inscape
Aug 9, 2018 – comScore (NASDAQ: SCOR) has announced a partnership with Inscape. The addition of Inscape’s opt-in ACR smart TV viewing data adds new insights to comScore’s measurement footprint for its custom marketing solutions.
News categories:
comScore, Inscape, Cathy Hetzel, Jodie McAfee, Advertising, Big Data, Content Identification, Digital TV, Smart TV, Streaming, USA
One in five U.S. broadband households is highly sensitive to data collection and use
Aug 8, 2018 – According to Parks Associates, a particular segment of consumers, representing approximately 20% of U.S. broadband households, is highly sensitive to collection and use of information about themselves and their activities.
News categories:
Parks Associates, Brett Sappington, Big Data, Digital TV, Market Research, USA
SPARK Neuro closes $13.5 million Series A funding round
Aug 8, 2018 – SPARK Neuro has secured $13.5 million of Series A financing. SPARK Neuro evaluates ads, movies, trailers and other content by measuring brain and other nervous system activity to see exactly when people are engaged and when they are not.
News categories:
SPARK Neuro, Spencer Gerrol, Big Data, Digital TV, Venture Capital, Worldwide
Sinclair launches data driven OTT ad platform
Aug 7, 2018 – Sinclair Broadcast (Nasdaq: SBGI) has announced that it is launching a platform exclusively focused on OTT advertising. CompulseOTT will offer advertisers commercials in :15 and :30 second lengths on leading U.S. OTT distribution platforms.
News categories:
Sinclair Broadcast, CompulseOTT, Brian Hunt, Advertising, Digital TV, Streaming, USA
Nine launches Real Addressability to the Australian market
Aug 6, 2018 – Nine has become the first Australian broadcaster to launch real addressable advertising to the Australian market through 9Now, its broadcast video on demand (BVOD) product. The new offering gives marketers cross-device targeting on video.
News categories:
Nine, Michael Stephenson, Pippa Leary, Advertising, Australia, Digital TV, Streaming
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