Big Data (AI/ML, Audience Measurement, Metadata, Content Identification, Advertising)

Kantar Media adds programmatic ad data to its media intelligence
Jul 13, 2017 – Kantar Media has announced the expansion of its cross-platform ad intelligence capabilities with the availability of programmatic advertising data. The data includes digital ads monitored on display, mobile and online video platforms.
News categories: Kantar Media, Manish Bhatia, Advertising, Big Data, Digital TV, Market Research, Mobile, USA

CableClix introduces 'lean-back experience' for cable-cutters
Jul 12, 2017 – CableClix (OTCPK:CCLX) is pioneering online TV evolution by designing the first 'lean-back experience' for online viewing. CableClix combines big data with AI to perfect the personalization of TV content and improve usability.
News categories: CableClix, Jason Schoch, Cauri Jaye, Big Data, Digital TV, Streaming, USA, UX

MAZ media partners gain access to mParticle marketing tools
Jul 12, 2017 – MAZ has partnered with mParticle to simplify data and marketing tool integrations for thousands of apps powered by MAZ. MAZ media partners will have access to the tools that mParticle integrates with, enabling deployment of new marketing strategies and up-to-the-minute analytics.
News categories: MAZ, mParticle, Paul Canetti, David Spitz, Advertising, Apps, Big Data, Digital TV, USA

SpotX to monetise the STV Player
Jul 12, 2017 – SpotX has been chosen by STV to help manage programmatic video monetisation for the STV Player. Now, advertisers and their agencies can target Scotland-based viewers of programmes using programmatic techniques.
News categories: SpotX, STV, Leon Siotis, Paul Gidley, Advertising, Apps, Digital TV, Mobile, Streaming, UK

bitREC introduces personalized TV playlists
Jul 5, 2017 – bitREC has introduced a TV playlist feature on its video content personalization platform. The feature merges linear and on-demand viewing by creating a daily personalized playlist for each user from catch-up, VOD and other on-demand sources.
News categories: bitREC, Romas Juskevicius, Big Data, Digital TV, Worldwide

BARC India partners with Nielsen for video measurement
Jul 4, 2017 – After announcing that its video measurement products will be made available under the EKAM brand, BARC India has appointed Nielsen India as its primary digital measurement partner. Nielsen will fuse its global experience with adaptations to meet the unique needs of the Indian market.
News categories: BARC India, Nielsen, Partho Dasgupta, Steve Hasker, Prasun Basu, Advertising, Big Data, Digital TV, India

ThinkAnalytics provides recommendations for Astro’s NJOI Now OTT service
Jul 3, 2017 – ThinkAnalytics has announced that Astro has gone live with the ThinkAnalytics Recommendations Engine on the newly launched NJOI Now free video streaming service. NJOI Now lets anyone in Malaysia view content for free on mobile devices and online.
News categories: ThinkAnalytics, Astro, Peter Docherty, Liew Swee Lin, Big Data, Digital TV, Malaysia, Mobile, Streaming

Meetrics & SpotX bring video audience verification & attention data to advertisers
Jul 3, 2017 – Ad verification vendor Meetrics and video ad serving platform SpotX have joined forces to provide additional inventory verification and audience behaviour data for video advertisers in Europe and around the globe.
News categories: Meetrics, SpotX, Anant Joshi, Nick Frizzell, Advertising, Big Data, Digital TV, Europe, Worldwide

FreeWheel Council for Premium Video expands into Europe
Jun 29, 2017 – Following on the success of the FreeWheel Council for Premium Video (FWC) in North America, the FWC announced its European launch, extending its remit to champion the premium video industry on an international level.
News categories: FreeWheel, Thomas Bremond, Emmanuel Josserand, Advertising, Digital TV, Europe