Big Data (AI/ML, Audience Measurement, Metadata, Content Identification, Advertising)

Verimatrix acquires data collection technology team from Genius Digital
Jun 23, 2017 – Verimatrix has announced the acquisition of the MiriMON technology and development team from Genius Digital. The client device data collection technology has already been integrated within the Verimatrix Verspective Operator Analytics solution suite and ViewRight Ultra downloadable app packages.
News categories: Verimatrix, Genius Digital, Tom Munro, Tom Weiss, Big Data, Digital TV, MandA, UK, Worldwide

GroupM revises 2017 UK advertising growth forecast down to 4.1% from 7%
Jun 22, 2017 – UK advertising is set to see an eighth successive year of growth in 2017 with a 4.1% increase in spending. The forecast is a downward revision from the 7% growth predicted in November 2016, partly attributed to a generalised drop in TV investment.
News categories: GroupM, Adam Smith, Nick Theakstone, Advertising, UK

Nielsen launches mobile measurement for YouTube ads
Jun 22, 2017 – Nielsen has announced that it has introduced advertising measurement on YouTube’s mobile app with Nielsen Digital Ad Ratings. The service adds to Nielsen’s current measurement coverage of YouTube ads on desktop and mobile web browsers.
News categories: Nielsen, YouTube, David Wong, Advertising, Apps, Big Data, Digital TV, Mobile, Streaming, Worldwide

PeerLogix Partners with Neustar to propel OTT audience segmentation
Jun 22, 2017 – PeerLogix (OTC PINK: LOGX) has announced a partnership with Neustar as a preferred data onboarding provider to expand PeerLogix's data distribution to data management and demand-side platforms.
News categories: PeerLogix, Neustar, Ray Colwell, Julie Fleischer, Advertising, Big Data, Digital TV, Streaming, Worldwide

SpotX and Immersion team up on Haptic-Responsive video advertising
Jun 22, 2017 – SpotX and Immersion (NASDAQ:IMMR) have joined forces to bring haptic-responsive video advertising opportunities to market at scale on mobile devices. The pair will bring Immersion’s haptic technology to all media owners on SpotX’s platform.
News categories: Immersion, SpotX, Sergio De Acha, Kristen Williams, Advertising, Digital TV, Mobile, USA, Worldwide

EBU urges EU policy makers to set out clear privacy rules for audience measurement
Jun 21, 2017 – As the European Parliament examines future ePrivacy Regulation, the EBU has expressed concern at potential restrictions on the ability of third parties to gather audience measurement data on behalf of broadcasters.
News categories: EBU, Big Data, Digital TV, EU, Market Research, Regulation

Comcast announces blockchain-based advertising platform
Jun 20, 2017 – Comcast’s Advanced Advertising Group, a division of Comcast Cable that combines the capabilities of Strata, FreeWheel, and Visible World, has announced the 'Blockchain Insights Platform' - aimed at improving the efficiency of premium video advertising.
News categories: Comcast, Marcien Jenckes, Advertising, Digital TV, USA

Samba TV raises $30 million in growth capital
Jun 19, 2017 – Samba TV has announced that it has secured $30 million in Series B financing. Samba TV will use the funding to expand operations internationally and launch a variety of transformative products in the media and advertising industry.
News categories: Samba TV, Union Grove Venture Partners, Ashwin Navin, Greg Bohlen, Advertising, Big Data, Digital TV, Venture Capital, Worldwide

Zenith renews TV ratings agreement with Nielsen
Jun 19, 2017 – Nielsen (NYSE: NLSN) has announced that Zenith has signed a new agreement for Nielsen’s Local Television Measurement. The renewal will provide Zenith with continued access to Nielsen’s local currency TV ratings data across all 210 designated market areas (DMAs).
News categories: Nielsen, Zenith, Publicis, Michael Sharp, Joe Cerone, Frank Friedman, Advertising, Big Data, Digital TV, Set Top Box, USA