Big Data (AI/ML, Audience Measurement, Metadata, Content Identification, Advertising)

Nexxen settles with Alphonso and LG, entering into three-year partnership
Feb 28, 2024 – Nexxen (AIM/NASDAQ: NEXN) has settled its dispute with Alphonso and LG. Alphonso will also allow Nexxen to monetize a portion of LG's CTV inventory and will use Nexxen's discovery and segmentation tools.
News categories: Nexxen, Alphonso, LG Electronics, Ofer Druker, Serge Matta, Advertising, Big Data, Digital TV, Streaming, Worldwide

Ateme transcoders integrate Verance Aspect watermarking
Feb 27, 2024 – Ateme has integrated Verance Aspect Watermarking into the audio chain of its Ateme TITAN transcoders, enabling wider distribution of NextGen Broadcast interactive experiences.
News categories: Verance, Ateme, Nil Shah, Julien Mandel, ATSC 3, Content Distribution, Content Identification, Digital TV, USA

ThinkAnalytics and Channel 4 renew partnership
Feb 26, 2024 – Channel 4 has renewed its deal with ThinkAnalytics to use ThinkAnalytics' viewer behavior insights and AI to personalise its streaming service, and marketing and CRM campaigns.
News categories: ThinkAnalytics, Channel 4, Marc Aldrich, David Cameron, Alex Wall, Advertising, Big Data, Digital TV, UK, UX

Comscore adds Local TV to campaign ratings platform
Feb 22, 2024 – Comscore (NASDAQ: SCOR) has unveiled an update to its Comscore Campaign Ratings (CCR). CCR will, for the first time, integrate national and local linear TV, digital, streaming, and social channels.
News categories: Comscore, The Trade Desk, Steve Bagdasarian, Ben Sylvan, Advertising, Big Data, Digital TV, USA

At least 40% of campaigns in Europe to run on CTV
Feb 21, 2024 – According to OpenX and ExchangeWire research, the proportion of campaigns run via CTV in Europe is set to increase substantially while brands and agencies lean more into curated media buys.
News categories: OpenX, ExchangeWire, Joseph Worswick, Advertising, Digital TV, Europe, Market Research, Streaming

Titan OS selects OneTrust as data privacy partner
Feb 21, 2024 – Titan OS has chosen OneTrust as its privacy partner to offer consumers more control over how their data is used and provide advertisers with confidence that consumers' rights are being protected.
News categories: OneTrust, Titan OS, Blake Brannon, Tim Edwards, Big Data, Digital TV, TV OS, Worldwide

RTL Deutschland and ProSiebenSat.1 join forces in adtech
Feb 22, 2024 – RTL Deutschland and ProSiebenSat.1 are to bring together the content and services of their adtech companies, Smartclip and Virtual Minds, to allow advertisers to run campaigns across both platforms.
News categories: RTL Deutschland, ProSiebenSat.1, Matthias Dang, Carsten Schwecke, Advertising, Digital TV, Germany

Pixalate releases Q4 2023 CTV ad supply chain trends report
Feb 20, 2024 – Pixalate has released its Q4 2023 Global Connected TV (CTV) Ad Supply Chain Trends Report. The report analyzes the state of open programmatic CTV advertising from October through December 2023.
News categories: Pixalate, Advertising, Digital TV, Market Research, Streaming, TV OS, Worldwide

Bitcentral integrates AI-driven personalization from Argoid AI
Feb 20, 2024 – Bitcentral has announced that its ViewNexa video distribution platform will harness Argoid AI's AI-driven recommendation engine to provide customers with personalized viewing experiences.
News categories: Bitcentral, Argoid AI, Greg Morrow, Gokul Muralidharan, Big Data, Content Distribution, Digital TV, Streaming, UX, Worldwide