Big Data (AI/ML, Audience Measurement, Metadata, Content Identification, Advertising)

TheViewPoint integrates with FreeWheel
Nov 28, 2023 – TheViewPoint (TVP) has announced an expanded partnership with FreeWheel, offering brands an opportunity to bypass exchanges when buying TV ad inventory, bridging the gap between supply and demand.
News categories: TheViewPoint, FreeWheel, Daniel Elad, Jon Mansell, Advertising, Digital TV, Streaming, Worldwide

Proximus optimises delivery of Pickx with Velocix Analytics
Nov 29, 2023 – Velocix has announced that Proximus has optimised the delivery of its Pickx multiscreen video services with performance insights from Velocix Analytics.
News categories: Velocix, Proximus, Jim Brickmeier, Raphaël De Beys, Belgium, Big Data, Content Distribution, Digital TV, IPTV, QoE

Edgio adds player-independent video performance reports
Nov 28, 2023 – Edgio has announced the availability of reports for its delivery clients to help them gain better insight into how their streaming services perform across multiple video players.
News categories: Edgio, Kyle Faber, Big Data, Content Distribution, Digital TV, QoE, Streaming, Worldwide

Go Addressable becomes industry trade body
Nov 21, 2023 – Go Addressable has been incorporated as a non-profit trade organization, comprising a4 Advertising, Spectrum Reach, Comcast Advertising, DIRECTV Advertising, DISH Media and Paramount Advertising.
News categories: Go Addressable, Paramount, Larry Allen, Maribel Becker, Advertising, Digital TV, USA

UK marketers expecting to increase FAST and AVOD spend
Nov 14, 2023 – According to the latest Advanced TV Uncovered study from AudienceXpress and CoLab Media Consulting, 89% of UK marketers surveyed expect to increase FAST and AVOD spend over the next 12 months.
News categories: FreeWheel, Stefanie Briec, Advertising, Digital TV, Europe, Market Research, UK

Yospace and Capella automate 'pop-up' live event orchestration
Nov 14, 2023 – Yospace and Capella Systems have collaborated on a live orchestration implementation built on Yospace's SSAI stack and orchestration module combined with Capella's cloud-hosted encoder.
News categories: Yospace, Capella Systems, Tim Sewell, Ikuyo Yamada, Advertising, Content Distribution, Digital TV, Streaming, Worldwide

Ad-supported streaming delivers scale for brands in Southeast Asia
Nov 14, 2023 – Magnite (NASDAQ: MGNI) research finds that ad-supported streaming delivers scale and impact for brands in Southeast Asia, with 71% of TV viewers in the region watching ad-supported streaming.
News categories: Magnite, Advertising, Asia, Digital TV, Market Research, Streaming

acTVe selects Amagi for FAST channel playout, distribution and monetization
Nov 13, 2023 – Amagi has announced that acTVe has selected the company as its playout, distribution, and monetization partner for five of its premium syndicated sports channels.
News categories: Amagi, acTVe, Srinivasan KA, Geoff Clark, Advertising, Content Distribution, Digital TV, Streaming, Worldwide

Samba TV integrates additional metadata from Red Bee Media
Nov 13, 2023 – Red Bee Media has announced that Samba TV will integrate Red Bee metadata to supplement its analysis of viewership behaviors and validate its media measurement and advertising effectiveness.
News categories: Red Bee Media, Samba TV, Jason Marchese, Aden Zaman, Big Data, Digital TV, Worldwide