Big Data (AI/ML, Audience Measurement, Metadata, Content Identification, Advertising)

Nielsen's U.S. TV audience measurement receives MRC accreditation
Apr 17, 2023 – Nielsen has met Media Rating Council (MRC) accreditation standards for its National TV Audience Measurement service, once again becoming the only such provider to be accredited by the MRC.
News categories: Nielsen, Media Rating Council, Karthik Rao, Advertising, Big Data, Digital TV, USA

Harmonic unveils addressable advertising SaaS for sports streaming
Apr 16, 2023 – Harmonic (NASDAQ: HLIT) has launched a server-side ad insertion (SSAI) SaaS that is fully cloud-based, enabling targeted addressable advertising at scale for video streaming.
News categories: Harmonic, Gil Rudge, Advertising, Content Distribution, Digital TV, NABShow, Streaming, Worldwide

Accedo, Amagi and ThinkAnalytics bring linear personalization to FAST
Apr 15, 2023 – Accedo, Amagi and ThinkAnalytics have partnered to bring viewer-centric experiences to FAST. The solution uses ThinkAnalytics discovery, with Amagi EPGs and channels, in a personalized UX from Accedo.
News categories: ThinkAnalytics, Amagi, Accedo, Greg Riker, Baskar Subramanian, Michael Lantz, Big Data, Content Distribution, Digital TV, NABShow, Streaming, UX, Worldwide

Sinclair, Gray, Graham & Capitol adopt Verance NextGen TV watermarking
Apr 14, 2023 – Verance has made agreements with Sinclair Broadcast, Gray Television, Graham Media Group and Capitol Broadcasting to implement the Verance Aspect audio watermark on stations across the groups.
News categories: Verance, Sinclair Broadcast, Gray Television, Graham Media, Capitol Broadcasting, Nil Shah, Mike Kralec, David Burke, Anthony Plosz, Peter Sockett, ATSC 3, Content Identification, Digital TV, NABShow, USA

Harmonic and Mirriad enable targeted dynamic brand insertion
Apr 14, 2023 – Harmonic and Mirriad have teamed up to provide a dynamic brand insertion solution, creating new virtual product placement inventory that drives incremental revenue for content owners.
News categories: Mirriad, Harmonic, Mark Melvin, Gil Rudge, Advertising, Content Distribution, Digital TV, NABShow, Worldwide

Yospace extends SSAI relationship with DIRECTV Advertising
Apr 11, 2023 – Yospace has helped DIRECTV Advertising to expand its digital video advertising offering as streaming TV audiences have grown and programmatic advertising has been adopted to maximize ROI.
News categories: Yospace, DIRECTV, Tim Sewell, Amy Leifer, Advertising, Digital TV, NABShow, USA

Whip Media automates FAST performance tracking and royalty calculations.
Apr 12, 2023 – Whip Media has announced Whip Media FASTrack, designed to improve reporting associated with FAST and AVOD for mid and smaller tier clients. Motorvision.TV is the beta launch partner
News categories: Whip Media, Motorvision.TV, Jason Weiss, Michael Sid, Raimund Koehler, Advertising, Digital TV, Streaming, Worldwide

Nielsen and Sinclair agree audience measurement renewal
Apr 12, 2023 – Nielsen has announced a multi-year renewal agreement with Sinclair Broadcast Group (NASDAQ: SBGI) for Nielsen Local and National audience measurement services.
News categories: Nielsen, Sinclair, Catherine Herkovic, Advertising, Big Data, Digital TV, USA

ZEE5 selects NAGRA Active Streaming Protection
Apr 11, 2023 – ZEE5 has selected Active Streaming Protection from NAGRA (SIX:KUD.S). The multi-DRM session management solution has the added benefit of built-in security monitoring and analytics.
News categories: NAGRA, ZEE5, Stéphane Le Dreau, Kishore AK, Big Data, Digital TV, DRM, India, Streaming, Worldwide