Big Data (AI/ML, Audience Measurement, Metadata, Content Identification, Advertising)

Integral Ad Science ad verification goes live with Netflix
Mar 20, 2023 – Integral Ad Science (Nasdaq: IAS) has launched Viewability and Invalid Traffic verification for Netflix’s (Nasdaq:NFLX) ad-supported plan, following the partnership announcement in 2022.
News categories: Integral Ad Science, Netflix, Lisa Utzschneider, Advertising, Digital TV, Streaming, Worldwide

DoubleVerify media quality measurement now available to Netflix advertisers
Mar 20, 2023 – DoubleVerify (NYSE: DV) measurement is now available to all Netflix advertisers, ensuring that their video ads are safe from fraud and invalid traffic, and are fully viewable by real people.
News categories: DoubleVerify, Netflix, Mark Zagorski, Advertising, Digital TV, Streaming, Worldwide

Proximus extends partnership with ThinkAnalytics
Mar 21, 2023 – Proximus is now using ThinkAnalytics' Think360 to power its Pickx service on all platforms. Think360 uses AI and ML to analyze Pickx subscribers' viewing behaviour to help them find new content.
News categories: ThinkAnalytics, Proximus, Richard Dowling, Raphaël De Beys, Belgium, Big Data, Digital TV, IPTV, UX

StarHub introduces interactive advertising with Hoppr
Mar 20, 2023 – Hoppr has launched its technology across the media assets of StarHub. Hoppr's solution delivers programmatic advertising across Connected TV, mobile and other engagement environments.
News categories: Hoppr, StarHub, Joe Prusz, Yann Courqueux, Advertising, Digital TV, Singapore, Streaming

Channel 4 adds Xandr to its digital ad-buying suite
Mar 16, 2023 – Channel 4 will be the first UK broadcaster to offer brands the option of using the automated ad buying platform Xandr having added it to its suite of demand side platforms.
News categories: Channel 4, Xandr, Fatima Dowlet, Adam Lynch, Melinda Clow, Advertising, Digital TV, UK

TO THE NEW partners with Vionlabs on content discovery and recommendations
Mar 16, 2023 – TO THE NEW and Vionlabs have partnered to improve customer experience through mood-based content discovery, using AI-based analysis of video files to increase viewer engagement and satisfaction.
News categories: Vionlabs, TO THE NEW, Cecilie Chen, Manish Sinha, Big Data, Digital TV, Streaming, UX, Worldwide

QYOU Media India selects SpringServe as primary ad server
Mar 15, 2023 – SpringServe (NASDAQ: MGNI) has announced that it has been selected by QYOU Media India as primary ad server, enabling more efficient and accurate management of its advertising.
News categories: SpringServe, QYOU Media, Leon Siotis, Krishna Menon, Advertising, Digital TV, India, Streaming

Media Distillery launches ad break detection solution
Mar 14, 2023 – Media Distillery has released Ad Break Distillery. The solution identifies the exact start and stop times of ad breaks in broadcast video, enabling enhanced monetization opportunities.
News categories: Media Distillery, Roland Sars, Ed Barton, Advertising, Digital TV, Worldwide

Roku and Best Buy announce advertising and retail relationship
Mar 10, 2023 – Best Buy (NYSE:BBY) is partnering with Roku (Nasdaq:ROKU) to provide its first-party data for targeting and measurement. Best Buy will also give shoppers exclusive access to Roku-branded TVs.
News categories: Roku, Best Buy, Julian Mintz, Advertising, Big Data, Digital TV, Smart TV, Streaming, USA