Digital TV Business, Technology and Market Research News

Kaon and AMT to distribute TiVo STBs in North America
Feb 23, 2024 – Kaon and AMT have announced a deal to distribute TiVo set-top boxes in North America, leveraging Kaon's innovative technology and AMT's robust distribution channels.
News categories: AMT, Kaon, TiVo, Tom McLaughlin, Young Kang, Cable TV, Digital TV, IPTV, North America, Set Top Box

Comscore adds Local TV to campaign ratings platform
Feb 22, 2024 – Comscore (NASDAQ: SCOR) has unveiled an update to its Comscore Campaign Ratings (CCR). CCR will, for the first time, integrate national and local linear TV, digital, streaming, and social channels.
News categories: Comscore, The Trade Desk, Steve Bagdasarian, Ben Sylvan, Advertising, Big Data, Digital TV, USA

PlayBox Neo playout selected by Orange TV in Florida
Feb 21, 2024 – Orange TV, the government access station of Orange County in Florida, has installed a new master and redundant playout system from PlayBox Neo.
News categories: PlayBox Neo, Orange County, Van Duke, Content Distribution, Digital TV, USA

U.S. TV viewing hits four-year high in January
Feb 20, 2024 – Nielsen's January 2024 report of The Gauge has revealed that January TV viewing levels soared with January producing nine of the 10 highest daily streaming levels ever.
News categories: Nielsen, Broadcast, Cable TV, Digital TV, Market Research, Streaming, USA

North America to lose another 10 million pay TV subscribers
Feb 23, 2024 – According to Digital TV Research, the number of pay TV subscribers in Canada and the U.S. will have fallen to 60 million in 2029, down from 111 million in 2015 and 60 million in 2023.
News categories: Digital TV Research, Simon Murray, Canada, Digital TV, Market Research, Subscribers, USA

At least 40% of campaigns in Europe to run on CTV
Feb 21, 2024 – According to OpenX and ExchangeWire research, the proportion of campaigns run via CTV in Europe is set to increase substantially while brands and agencies lean more into curated media buys.
News categories: OpenX, ExchangeWire, Joseph Worswick, Advertising, Digital TV, Europe, Market Research, Streaming

Titan OS selects OneTrust as data privacy partner
Feb 21, 2024 – Titan OS has chosen OneTrust as its privacy partner to offer consumers more control over how their data is used and provide advertisers with confidence that consumers' rights are being protected.
News categories: OneTrust, Titan OS, Blake Brannon, Tim Edwards, Big Data, Digital TV, TV OS, Worldwide

Pixalate releases Q4 2023 CTV device market share report
Feb 22, 2024 – Pixalate has released its Q4 2023 CTV Device Global Market Share Report. The report analyzes global data to break down the top CTV devices in each region by quarterly market share.
News categories: Pixalate, Digital TV, Market Research, Streaming, Worldwide

RTL Deutschland and ProSiebenSat.1 join forces in adtech
Feb 22, 2024 – RTL Deutschland and ProSiebenSat.1 are to bring together the content and services of their adtech companies, Smartclip and Virtual Minds, to allow advertisers to run campaigns across both platforms.
News categories: RTL Deutschland, ProSiebenSat.1, Matthias Dang, Carsten Schwecke, Advertising, Digital TV, Germany