Digital TV Business, Technology and Market Research News

MENA pay TV revenues to drop by $1.6 billion
Jan 22, 2024 – According to Digital TV Research, MENA pay TV revenues will fall by $1.6 billion between peak year 2016 ($3.8 billion) and 2029 ($2.2 billion), mainly due to the OTT push and widespread piracy.
News categories: Digital TV Research, Simon Murray, Digital TV, Market Research, Middle-East

Over half of Canadian TV streamers now stream ad-supported TV
Jan 19, 2024 – According to Roku's latest Video-on-Demand (VOD) Evolution study, three quarters (76%) of Canadians are TV streamers, and ad-supported TV is on the rise with over half (52%) tuning in.
News categories: Roku, Christina Summers, Advertising, Canada, Digital TV, Market Research, Streaming

Lotame supports data interoperability with Unified ID 2.0 adoption
Jan 18, 2024 – Lotame has announced adoption of Unified ID 2.0 (UID2) technology, pioneered by The Trade Desk, extending its data capabilities to help ensure comprehensive coverage across display, video and CTV.
News categories: Lotame, The Trade Desk, Eli Heath, Jay Goebel, Advertising, Big Data, Digital TV, Streaming, USA, Worldwide

IAB Tech Lab unveils 2024 priorities and roadmap
Jan 18, 2024 – IAB Tech Lab has unveiled its key priorities and roadmap for 2024. The roadmap addresses crucial pain points and challenges, ensuring the industry is aware and actively engaged in evolving digital advertising standards.
News categories: IAB Tech Lab, Anthony Katsur, Advertising, Digital TV, USA, Worldwide

MiQ unveils global report on advanced TV advertising
Jan 18, 2024 – MiQ has unveiled its global Advanced TV research report, which surveyed 7,000 consumers and 1,100 decision-makers across India, the US, UK, Canada, Germany, Australia, China and Singapore.
News categories: MiQ, Siddharth Dabhade, Advertising, Asia, Digital TV, Europe, Market Research, North America, Streaming

Apple previews entertainment experiences on Apple Vision Pro
Jan 16, 2024 – Apple has announced entertainment experiences for its Apple Vision Pro. Vision Pro enables users to watch new shows and films from streaming services including Apple TV+ and Disney+.
News categories: Apple, Disney, Greg Joswiak, Bob Iger, Digital TV, Metaverse, Streaming, Worldwide

Pixalate releases global H2 2023 SSAI benchmark report
Jan 17, 2024 – Pixalate has released its H2 2023 Server-Side Ad Insertion (SSAI) benchmark report, analyzing the state of SSAI implementation across top Connected TV (CTV) platforms.
News categories: Pixalate, Amit Shetty, Advertising, Digital TV, Market Research, Worldwide

Cirion and Qwilt partner on CDN services in Latin America
Jan 17, 2024 – Qwilt has announced a partnership with Cirion Technologies that expands its global network of service providers, bringing more efficient and scalable content delivery to Latin America.
News categories: Qwilt, Cirion, Alon Maor, Alejandro Girardotti, Content Distribution, Digital TV, Latin America, Streaming

Proximic releases findings from 2024 State of Programmatic report
Jan 16, 2024 – Proximic (NASDAQ: SCOR) has released a report examining how evolving technologies, consumer habits, data privacy and browser regulations are impacting the programmatic advertising landscape.
News categories: Proximic, Rachel Gantz, Advertising, Digital TV, Market Research, USA