Digital TV Business, Technology and Market Research News

URC TV chooses Simplestream to power new OTT service
Jan 16, 2024 – URC TV has chosen Simplestream as a technology partner to power its new OTT offering. The service provides fans with live and on-demand access to United Rugby Championship games.
News categories: Simplestream, URC TV, Ashley Reynolds-Horne, Tom Lister, Apps, Content Distribution, Digital TV, Streaming, Worldwide

Sky México deploys ThinkAnalytics' personalization platform
Jan 16, 2024 – Sky México has deployed ThinkAnalytics as its personalization and viewer engagement platform, powering search and discovery for its sports and entertainment offering.
News categories: ThinkAnalytics, Sky México, Trektel, Marc Aldrich, Salvador Rosas, Big Data, Digital TV, Mexico, Satellite, UX

Amagi launches curated programmatic marketplace for FAST ads
Jan 12, 2024 – Amagi ADS PLUS has launched a feature called FAST Deals, a curated programmatic marketplace designed to simplify the advertising experience for buyers, content owners and programmatic exchanges.
News categories: Amagi, FreeWheel, James Smith, Emily Bromley, Advertising, CES2025, Digital TV, Streaming, Worldwide

U.S. internet households averaged 17 connected devices in Q3 2023
Jan 11, 2024 – Parks Associates' has found that the average number of connected devices per U.S. internet household reached 17 in Q3 2023, and smartphone ownership surpassed TV ownership for the first time.
News categories: Parks Associates, Sarah Lee, CES2025, Digital TV, Market Research, Smart Home, Smart TV, Streaming, USA

Disney unveils 'Shop the Stream' ad innovation
Jan 10, 2024 – Disney has launched a beta program for its first native streaming shoppable ad format, which allows consumers to purchase their favorite items without disrupting their viewing experience.
News categories: Disney Advertising, Jamie Power, Amy Lehman, Advertising, CES2025, Digital TV, Streaming, USA

Telly premieres new AI capabilities at CES
Jan 9, 2024 – Telly has released a slate of announcements at CES, including previewing one of its AI innovations - Telly’s new voice assistant powered by ChatGPT.
News categories: Telly, Advertising, CES2025, Digital TV, Smart TV, USA, UX

CommScope provides 'du' with set-top powered by Android TV
Jan 9, 2024 – CommScope (NASDAQ: COMM) has collaborated with 'du' to introduce the next evolution of du TV in the United Arab Emirates (UAE) market, with its VIP7802 Ultra HD Android TV set-top box.
News categories: CommScope, 'du', Joe Chow, Android TV, Digital TV, IPTV, Set Top Box, UAE

FreeCast debuts streaming ecosystem and monetization solution at CES
Jan 10, 2024 – FreeCast has announced a streaming experience that brings content from multiple providers into a single one-stop-shop where consumers can both easily find content and manage their subscriptions.
News categories: FreeCast, William Mobley, CES2025, Content Distribution, Digital TV, Streaming, USA

iSpot.tv launches dedicated system for tracking CTV ad consumption
Jan 9, 2024 – iSpot.tv has announced the launch of a dedicated streaming measurement offering and suite of metrics that enable advertisers and publishers to track audience consumption of CTV advertising.
News categories: iSpot.tv, Sean Muller, Advertising, CES2025, Digital TV, Streaming, Worldwide