Digital TV Business, Technology and Market Research News

Grey Juice Lab to support 3SS content ecosystem expansion
Oct 12, 2023 – 3SS has selected Grey Juice Lab as a partner to help scale and accelerate the onboarding of content partners to 3SS' 3Ready entertainment platform in automotive and operator environments.
News categories: 3SS, Grey Juice Lab, Automotive, Content Distribution, Digital TV, TV Services, UX, Worldwide

Mirada integrates SoFAST cloud-based FAST channel solution
Oct 10, 2023 – Mirada and SoFAST have announced the integration of SoFAST's cloud-based FAST channel solutions into the Mirada Iris ecosystem, enabling the distribution of FAST channels and AVOD content.
News categories: Mirada, SoFAST, José-Luis Vázquez, Yanaï Arfi, Content Distribution, Digital TV, Streaming, Worldwide

Hybrid VOD advertising at heart of streaming's evolution
Oct 11, 2023 – According to the latest FreeWheel Video Marketplace Report, ad view growth on premium video remained healthy in both the U.S. and Europe in H1 2023, with 6% and 15% growth respectively.
News categories: FreeWheel, Advertising, Digital TV, Europe, Market Research, USA

ITV launches linear addressable advertising in YouView homes
Oct 11, 2023 – ITV has announced the launch of linear addressable advertising across ITV2, ITV3, ITV4 and ITVBe in YouView homes, opening up addressable targeting for advertisers in live broadcast viewing.
News categories: ITV, Omnicom, Ben Allen, Adam Turner, Advertising, Broadcast, Digital TV, Middleware, UK

Uzbekistan's Sarkor Telecom opts for inext set-top boxes
Oct 11, 2023 – inext has announced a cooperation with Sarkor Telecom to provide the Uzbekistan service provider with set-top boxes that offer improved functionality and interface design, and are easy to manage.
News categories: inext, Sarkor Telecom, Pavlo Sidorov, Pavlo Naumov, Digital TV, IPTV, Set Top Box, Uzbekistan

Visaic integrates Zixi video platform for live distribution
Oct 10, 2023 – Visaic has integrated Zixi's Software-Defined Video Platform (SDVP) into the Visaic Interactive Platform (VIP). VIP enables live sports streaming at scale to reach fans wherever they are.
News categories: Zixi, Visaic, Peter Dawidzik, Abhishek Shivadas, Advertising, Content Distribution, Digital TV, Streaming, UX, Worldwide

Paramount and iSpot.tv agree currency partnership
Oct 10, 2023 – Paramount (NASDAQ: PARA, PARAA) is to use iSpot's currency metrics to measure and transact national TV advertising campaigns across its media and streaming properties in the U.S.
News categories: iSpot, Paramount, Sean Muller, John Halley, Advertising, Big Data, Digital TV, USA

ACCESS partners with BMW on in-car video entertainment
Oct 10, 2023 – The first BMW cars have hit the road with ACCESS Europe's Twine4Car video entertainment for vehicles installed. Twine4Car provides access to a wide array of video and gaming options.
News categories: ACCESS Europe, BMW, Automotive, Digital TV, Streaming, UX, Worldwide

64% of U.S. TV households have a live pay-TV service
Oct 4, 2023 – According to Leichtman Research Group (LRG), 64% of U.S. TV households have some form of pay-TV service, down from 78% in 2018, 86% in 2013, and 87% in 2008.
News categories: Leichtman Research, Digital TV, Market Research, TV Services, USA