Digital TV Business, Technology and Market Research News

FreeWheel launches The Viewer Experience Lab in partnership with MediaScience
Jun 21, 2023 – FreeWheel has launched The Viewer Experience Lab in partnership with MediaScience with the goal of helping media companies ensure a quality experience across a growing array of advertising channels.
News categories: FreeWheel, MediaScience, Mark McKee, Dr. Duane Varan, Evan Adlman, Advertising, Digital TV, Market Research, Worldwide

MYTV Broadcasting and Nielsen roll out TV audience measurement in East Malaysia
Jun 15, 2023 – Nielsen has announced the expansion, in coooperation with MYTV Broadcasting, of its panel coverage into East Malaysia, enabling a better understand of audiences outside Peninsular Malaysia.
News categories: Nielsen, MYTV Broadcasting, Arnaud Frade, Puan Azlina Mohd Yusof, Advertising, Digital TV, Malaysia

Easel TV powers live T20 streaming trial for Kent Cricket
Jun 20, 2023 – Easel TV has helped create a PPV digital service for Kent Cricket as part of a game-wide trial. Kent is the first professional club to stream a live T20 Vitality Blast match behind a paywall.
News categories: Easel TV, Kent Cricket, Joe Foster, Simon Storey, Liam Knight, Content Distribution, Digital TV, Streaming, UK

A+E Networks EMEA leverages Gracenote metadata distribution services
Jun 21, 2023 – A+E Networks EMEA is using Gracenote metadata, IDs and imagery to ensure that programming delivered by its FAST channels on Amazon Freevee in the UK can be easily discovered and watched by viewers.
News categories: Gracenote, A+E Networks, Vikram Kulkarni, Big Data, Digital TV, Streaming, UK, UX

Ateme provides OTT headend for IndiHome TV in Indonesia
Jun 20, 2023 – Ateme has announced that its OTT solutions have been selected to power the OTT headend of IndiHome TV, enabling them to expand their headend and add extra channels.
News categories: Ateme, IndiHome, Sean Tan, Gunawan Wasisto, Content Distribution, Digital TV, Indonesia, Streaming

Australia SVOD service revenue to grow at 8.2% CAGR over 2022-2027
Jun 20, 2023 – According to GlobalData, SVOD revenue in Australia is expected to increase from $1.9bn in 2022 to $2.8bn in 2027, driven by healthy growth in subscriptions, and a steady rise in ARPU.
News categories: GlobalData, Australia, Digital TV, Market Research, Streaming

Uplift in ad effectiveness on premium OTT versus mass streaming services
Jun 21, 2023 – AVIA has released research showing that both product recall and brand recall were significantly higher for the same ads when shown in a premium OTT environment over a mass environment.
News categories: Asia Video Industry Association, Milieu Insight, Louis Boswell, Advertising, Digital TV, Market Research, Streaming, Worldwide

XPENG chooses ACCESS to provide in-vehicle infotainment for its EVs
Jun 21, 2023 – XPENG (NYSE: XPEV; HKEX: 9868) has selected the ACCESS Twine for Car (Twine4Car) in-vehicle infotainment (IVI) solution to provide apps and games for its new range of electric vehicles.
News categories: ACCESS Europe, XPENG, Masahiro Aono, Eric Xu, Apps, Automotive, Digital TV, Europe, Streaming

Claro Colombia selects TVkey for direct-to-TV offering
Jun 19, 2023 – NAGRA (SIX:KUD.S) has announced that Claro Colombia has selected TVkey Cloud as a direct-to-TV offering, on Samsung smart TVs, for its Claro tv+ service.
News categories: NAGRA, Claro Colombia, Samsung, Sebastian Kramer, Rodrigo de Gusmao, Colombia, Content Protection, Digital TV, Set Top Box, Smart TV