Digital TV Business, Technology and Market Research News

Comscore local market measurement selected by WBNX-TV
May 16, 2023 – Comscore (Nasdaq: SCOR) and WBNX-TV have announced a TV measurement agreement that will see WBNX use Comscore's local TV currency as an additional source to sell and post advertising buys.
News categories: Comscore, WBNX-TV, Carol Hinnant, Lori Bruch, Advertising, Big Data, Digital TV, USA

Comscore to provide local advertising currency for NBCUniversal
May 18, 2023 – Comscore (Nasdaq: SCOR) has announced a partnership with NBCUniversal, in which NBCUniversal will be, for the first time, guaranteeing all local ad buys on Comscore measurement.
News categories: Comscore, NBCUniversal, Jon Carpenter, Frank Comerford, Advertising, Big Data, Digital TV, USA

VinFast EVs to integrate Sony RIDEVU in-car streaming
May 18, 2023 – RIDEVU, a streaming service created by Sony Pictures Entertainment (SPE) for integration into vehicle infotainment systems, will launch in VinFast EVs starting this summer.
News categories: Sony Pictures, VinFast, Pete Wood, Automotive, Digital TV, Streaming, USA

Ad fraud continues to be a significant issue in CTV
May 18, 2023 – DoubleVerify (NYSE: DV) has released its 2023 Global Insights Report. The report highlights key digital ad quality trends, and demonstrates the need for always-on verification across channels.
News categories: DoubleVerify, Mark Zagorski, Advertising, Digital TV, Market Research, Streaming, Worldwide

Netflix partners with EDO on measurement for advertisers
May 17, 2023 – Netflix will use EDO’s predictive behavioral outcomes data to provide insights for advertisers, indicating how brands' campaigns perform on the platform compared to YouTube, OTT, and linear TV.
News categories: EDO, Netflix, Kevin Krim, Peter Naylor, Advertising, Big Data, Digital TV, Streaming, USA, Worldwide

Türk Telekom TV Home subscribers down 15k in 1Q 2023
May 8, 2023 – Türk Telekom Group has announced results for the first quarter of 2023. In the quarter, the company's TV Home base trended down to 1.447 million from 1.462 million subscribers, a net subscriber loss of 15,000.
News categories: Türk Telekom, Digital TV, IPTV, Results, Satellite, Streaming, Subscribers, Turkey

Tata Elxsi powers entertainment experience for OSNtv subscribers
May 18, 2023 – Tata Elxsi and OSN have collaborated to develop OSNtv Box, an Android device delivering Pay TV and OTT services in one place. The box is powered by Tata Elxsi's AndroidTV solution suite.
News categories: Tata Elxsi, OSN, Tarun Joshi, Devrim Malak, Digital TV, Middle-East, Middleware, QoE, Satellite, Set Top Box, UX

Integral Ad Science earns MRC accreditation for CTV viewable impressions
May 18, 2023 – Integral Ad Science (Nasdaq: IAS) has received the industry's first accreditation for Connected TV (CTV) video viewable impressions from the Media Rating Council (MRC).
News categories: Integral Ad Science, Media Rating Council, Kevin Alvero, George W. Ivie, Advertising, Digital TV, Streaming, USA

Warner Bros. Discovery unveils video product suite for advertisers
May 17, 2023 – Warner Bros. Discovery has announced WBD Stream, a digital video product offering advertisers access to the most popular and premium content in Warner Bros. Discovery's portfolio.
News categories: Warner Bros. Discovery, Jim Keller, Advertising, Digital TV, Streaming, USA