Digital TV Business, Technology and Market Research News

Comscore adds multi-platform CTV measurement for India
Jun 22, 2022 – Comscore (NASDAQ: SCOR) has added CTV measurement, including YouTube traffic sharing measurement, to its Video Metrix Multi-Platform product for India. Comscore now provides audience measurement across YouTube’s largest platforms.
News categories: Comscore, Google, Joris Goossens, Varun Sharma, Advertising, Big Data, Digital TV, India, Streaming

Frost & Sullivan names Samba TV #1 in TV viewership data capability
Jun 23, 2022 – Frost & Sullivan has released findings of an analysis assessing the capabilities of eight leading television data providers. The '2022 Frost Radar on Television Viewership Data Providers' found Samba TV to be the leader in TV data capabilities.
News categories: Samba TV, Frost & Sullivan, Ashwin Navin, Robert Cavin, Advertising, Big Data, Digital TV, Smart TV, USA, Worldwide

South Korea pay-TV revenues to grow slowly to $6.9bn by end 2026
Jun 22, 2022 – Pay-TV services revenue in South Korea is expected to grow marginally at a compound annual growth rate (CAGR) of 1.14%, from $6.5 billion in 2021 to $6.9 billion in 2026, mainly supported by the IPTV segment, forecasts GlobalData.
News categories: GlobalData, Harendra Sharma, Cable TV, Digital TV, IPTV, Korea, Market Research, Satellite

UK's BARB releases Establishment Survey data for Q1 2022
Jun 22, 2022 – BARB has released data from its Establishment Survey for Q1 2022. In Q1 2022, the number of UK households with access to an SVOD service reached 19.57 million UK homes (68.5% of households), an increase of almost 500k homes since Q4 2021.
News categories: BARB, Digital TV, Market Research, Streaming, UK

Tremor International makes strategic investment in VIDAA
Jun 21, 2022 – Tremor International (AIM/NASDAQ: TRMR) has agreed to make a $25 million investment in VIDAA. Over time, VIDAA will grant exclusivity to the Unruly SSP and Spearad ad server, and the companies have extended their agreement to share VIDAA ACR data.
News categories: Tremor International, VIDAA, Hisense, Ofer Druker, Guy Edri, Dr. Lan Lin, Advertising, Big Data, Digital TV, MandA, Smart TV, Worldwide

By 2024, U.S. traditional pay-TV to have declined to 76.7 million households
Jun 21, 2022 – According to Parks Associates, U.S. pay-TV subscriptions and revenues are on a continuous decline as consumers embrace OTT services. The firm expects traditional pay-TV to decline to 76.7 million households by 2024, the lowest penetration in a decade and a 27% drop from 2014.
News categories: Parks Associates, Paul Erickson, Digital TV, Subscribers, USA

Magnite agrees ACR data deal with LG Ads Solutions
Jun 21, 2022 – Magnite (NASDAQ: MGNI) has announced a deal with LG Ads Solutions under which Magnite will have access to LG Ads' automatic content recognition (ACR) data for planning, activation, measurement and analytics through its supply-side platform (SSP).
News categories: Magnite, LG Ads Solutions, Sean Buckley, Raghu Kodige, Sean Muzzy, Megan Pagliuca, Advertising, Big Data, Digital TV, Smart TV, USA

Amino software powers integration of pay TV and streaming at Now TV
Jun 21, 2022 – Amino has collaborated with Now TV in Hong Kong to integrate its IPTV service with OTT services such as HBO GO and Netflix. Amino Engage simplifies Now TV's device and app management while AminoOS enables a viewing experience that integrates OTT and IPTV.
News categories: Aferian, HKT, Donald McGarva, Derek Choi, Android TV, Digital TV, Hong Kong, IPTV, Set Top Box

Global entertainment & media revenues surge to $2.3 trillion
Jun 20, 2022 – According to PwC, the global entertainment and media (E&M) industry surged ahead last year, strongly outpacing global economic growth. Following a pandemic-related 2.3% decline in 2020, E&M revenue rose a strong 10.4% in 2021.
News categories: PwC, Werner Ballhaus, Advertising, Big Data, Digital TV, Gaming, Market Research, Metaverse, Streaming, Worldwide