Digital TV Business, Technology and Market Research News

VideoAmp cross-platform measurement adds Comcast data
Feb 24, 2022 – VideoAmp will incorporate aggregated viewership data from Comcast's footprint into its measurement, bringing more stability and reliability to its local, national and cross-platform audience ratings and impression measurement.
News categories: VideoAmp, Comcast Advertising, Ross McCray, Marcien Jenckes, Advertising, Big Data, Digital TV, USA

vMVPD subscribers in the U.S. represent 11% of TV households
Feb 22, 2022 – Research from Omdia has found that, at the end of 2021, there were 13.6 million virtual pay-TV subscriptions in the U.S., representing approximately 11% of TV households. Traditional pay TV subscriptions saw a 7% decline.
News categories: Omdia, Sarah Henschel, Max Signorelli, Digital TV, Market Research, Streaming, USA

MultiTV integrates dynamic ad-insertion from Google
Feb 22, 2022 – MultiTV has integrated Google's Dynamic Ad Insertion into its video platform. With the technology, MultiTV is able to offer a targeting solution that delivers personalized ad experiences during breaks on live OTT channels.
News categories: MultiTV, Google, Vikash Samota, Advertising, Content Distribution, Digital TV, Streaming, Worldwide

AMC, Discovery, TelevisaUnivision, WarnerMedia go with Canoe for addressable TV advertising
Feb 23, 2022 – AMC Networks, Discovery, TelevisaUnivision and WarnerMedia have each teamed up with Canoe Ventures for addressable TV advertising. Canoe will provide enablement and campaign assurance across its national addressable TV advertising footprint.
News categories: Canoe Ventures, AMC Networks, Discovery, Inc, TelevisaUnivision, WarnerMedia, Joel Hassell, Evan Adlman, Steve Silvestri, Seema Patel, JP Colaco, Advertising, Big Data, Digital TV, USA

DISH Network pay TV subscribers down 273,000 in 4Q 2021
Feb 24, 2022 – DISH Network (NASDAQ: DISH) has reported results for the quarter ending December 31, 2021. Net pay-TV subscribers decreased approximately 273,000 in quarter to close at 8.22 million DISH TV and 2.49 million SLING TV subscribers.
News categories: DISH Network, Digital TV, Results, Satellite, Streaming, Subscribers, USA

Viaccess-Orca, Ateme, Optiva Media power Avatel OTT service in Spain
Feb 24, 2022 – Avatel is delivering the OTT service with an end-to-end solution that includes VO's Service Delivery Platform, Multi-DRM, and Secure Video Player; encoding, origin packaging, Cloud DVR, and CDN from Ateme; and multiscreen apps from Optiva Media.
News categories: Viaccess-Orca, Ateme, Optiva Media, Avatel, Arnaud Alvarez, Alfredo Navarro, Cristina Garcés, Oriol Pedrals, Apps, Content Distribution, Digital TV, DRM, Spain, Streaming

Discovery and OMG plan audience measurement trials
Feb 23, 2022 – Discovery and OMG have announced a data trial pilot, aiming to validate that burgeoning measurement services provide stable and accurate audience estimates. Comscore and VideoAmp will serve as the video measurement services for the initial set of advertisers.
News categories: Discovery, Inc., Omnicom Media Group, Comscore, VideoAmp, Jon Steinlauf, Geoff Calabrese, Carol Hinnant, Michael Parkes, Advertising, Big Data, Digital TV, USA

Roku announces Advertising Watermark to verify ad inventory
Feb 23, 2022 – Roku (Nasdaq: ROKU) has announced its Advertising Watermark, a technology to help validate the authenticity of video ads originating on the Roku platform. The watermark integrates with Roku OS to automatically verify publisher ad requests and impressions.
News categories: Roku, Louqman Parampath, Tamer Hassan, Bill Murray, Advertising, Digital TV, Set Top Box, Smart TV, TV OS, USA, Watermarking

Publica to power CTV header-bidding at VlogBox
Feb 22, 2022 – With Publica's ad-break decisioning technology for CTV, VlogBox has implemented a global header bidding strategy. VlogBox can now run a unified auction of direct and programmatic demand, connecting to over 30 of the world's leading SSPs.
News categories: Publica, VlogBox, Ben Antier, Nick Platonenko, Advertising, Big Data, Digital TV, Streaming, Worldwide