Digital TV Business, Technology and Market Research News

LiveRamp launches enhanced TV platform
Oct 12, 2021 – LiveRamp (NYSE: RAMP) has added streaming inventory forecasting and data collaboration to its TV platform enabling media sellers and advertisers to collaborate, activate, and quantify media campaigns across all TV inventory.
News categories: LiveRamp, Jay Prasad, Advertising, Digital TV, USA

Comscore enables deduplicated ad campaigns on YouTube and YouTube TV
Oct 12, 2021 – Comscore (NASDAQ: SCOR) has announced that it is the first measurement provider to deliver deduplicated audience measurement across YouTube’s largest platforms and including co-viewers of Connected TV screens.
News categories: Comscore, YouTube TV, Bill Livek, Elizabeth Daly, Advertising, Digital TV, Streaming, USA

Four Hartford TV stations launch NEXTGEN TV
Oct 12, 2021 – Hartford viewers can now find four channels over-the-air with NEXTGEN TV: TEGNA's WCCT (CW, channel 20) and WTIC (FOX, channel 61), Meredith's WFSB (CBS, channel 3), and Nexstar's WTNH (ABC, channel 8).
News categories: Pearl TV, TEGNA, Nexstar, Anne Schelle, Kurt Rao, ATSC 3, Content Distribution, Digital TV, USA

Vestel rolls out Red Bull TV app to Smart TVs across Europe
Oct 12, 2021 – Vestel has launched Red Bull TV on its line-up of Smart TV ranges. The app has been rolled out by Vestel to more than twenty TV brands across Europe, giving viewers front row access to a world that's beyond the ordinary.
News categories: Vestel, Red Bull, Barış Altınkaya, Apps, Digital TV, Europe, Smart TV, Streaming

Viaccess-Orca powers Vialis hybrid DTT/OTT service
Oct 12, 2021 – Viaccess-Orca (VO) has announced that French operator Vialis has launched a new hybrid DTT and OTT service powered by the VO TV Platform, enabling Vialis to deliver personalized viewer experiences on every screen.
News categories: Viaccess-Orca, Vialis, Arnaud Alvarez, Jacky Hahn, Big Data, Content Distribution, Digital TV, DRM, France, Streaming, Terrestrial

TalkTalk selects Netgem for launch of 4K TV service
Oct 12, 2021 – Netgem (Euronext Growth: ALNTG) has announced a contract with TalkTalk Group to supply NetgemTV, its multiscreen entertainment platform, for the launch of the next generation TalkTalk 4K TV service.
News categories: Netgem, TalkTalk, Mathias Hautefort, Content Distribution, Digital TV, IPTV, Set Top Box, UK

39% of U.S. OTT viewers access video services for specific content
Oct 12, 2021 – Data from Parks Associates reveals that three out of the top five factors that drive OTT service subscriptions involve content and that the inability to find relevant content is a top reason for consumers leaving a service.
News categories: Parks Associates, Paul Erickson, Nick Cicero, Digital TV, Market Research, Streaming, USA

60% of UK marketers expect to spend more on Advanced TV
Oct 11, 2021 – FreeWheel has revealed findings from a survey of UK advertisers and agencies. According to the research, 60% of the surveyed UK marketers expect their Advanced TV investments to increase in the next 12 months.
News categories: FreeWheel, CoLab Media, Virginie Dremeaux, Advertising, Digital TV, Market Research, UK

Foxtel confirms syndication of Sky Glass streaming platform
Oct 8, 2021 – The Foxtel Group has confirmed that it will be the first global syndication partner for Sky Glass, the streaming aggregation product launched by Sky. Sky Glass is expected to be available in Australia in late 2023.
News categories: Foxtel, Sky, Patrick Delany, Dana Strong, Australia, Content Distribution, Digital TV, Smart TV, Streaming