Digital TV Business, Technology and Market Research News

Nexxen ACR data now available on The Trade Desk
Aug 21, 2024 – Nexxen is providing The Trade Desk advertisers with access to automatic content recognition (ACR) data segments, offering clients advanced cross-channel and cross-device targeting capabilities.
News categories: Nexxen, The Trade Desk, Karim Rayes, Ben Sylvan, Advertising, Australia, Big Data, Digital TV, North America, Smart TV, UK

Increased usage of FAST impacts SVOD and MVPD subscriptions
Aug 19, 2024 – Two in three (66%) U.S. TV viewers are using FAST platforms in a typical month, according to a Horowitz Research report. Tubi, Pluto TV, Freevee, YouTube and Roku are the top-used FAST networks.
News categories: Horowitz Research, Adriana Waterston, Digital TV, Market Research, Streaming, USA

U.S. TV viewing exhibits rare upswing in July
Aug 20, 2024 – According to Nielsen's The Gauge, in July, streaming was again the dominant category in the U.S., accounting for 41.4% of TV viewing. Streaming levels were over 5% higher in July compared to June.
News categories: Nielsen, Broadcast, Cable TV, Digital TV, Market Research, Streaming, USA

Skyworth expands into Russia
Aug 20, 2024 – As a pioneer of the TV industry worldwide, SKYWORTH now makes its move into the Russian market. It aims to provide Russian audiences with cutting-edge technology and top-notch quality.
News categories: SKYWORTH, Digital TV, Russia, Set Top Box, Smart TV

AI-powered device releases scents based on what's on screen
Aug 20, 2024 – Elevated Perceptions has introduced MovieScent, an AI-powered device that releases real-time scents based on events and environments within movies, TV shows, televised sporting events and streams.
News categories: Elevated Perceptions, Dean Finnegan, Digital TV, USA, UX

PwC expects Thailand's E&M revenue to hit THB690bn in 2024
Aug 20, 2024 – PwC forecasts that the revenue growth of Thailand’s entertainment and media industries will reach THB690 billion (~$20bn) in 2024, representing a 4% increase from the previous year.
News categories: PwC, Tithinun Vankeo, Advertising, Digital TV, Market Research, Streaming, Thailand

tvScientific granted patent for TV outcome optimization technology
Aug 20, 2024 – tvScientific has announced the approval of a continuation of its patent for technology that automatically optimizes TV advertising to meet advertiser-declared outcome goals.
News categories: tvScientific, Jason Fairchild, Advertising, Digital TV, Patent, USA

Fastway launches IPTV set top box
Aug 20, 2024 – Fastway has announced the launch of an IPTV set-top box offering over 500 live TV channels, with catch-up TV functionality, and access to video on demand (VOD) services.
News categories: Fastway, Jujhar Group, Dr. Prem Ojha, Gurdeep Singh, Digital TV, India, IPTV, Set Top Box

Hathway and DEN partner with INVIDI on addressable TV
Aug 20, 2024 – INVIDI Technologies has announced a partnership with Hathway Digital and DEN Networks to introduce advanced targeted advertising on Hathway and DEN's distribution networks.
News categories: INVIDI Technologies, Hathway, DEN Networks, Prasad Sanagavarapu, Advertising, Cable TV, Digital TV, India