Worldwide (not region-specific) Digital TV News

Gracenote dataset quantifies program bingeability, tracks streaming availability
Jun 1, 2022 – Gracenote (NYSE: NLSN) has introduced Distribution Dynamics and Program Availability Archive, datasets that help content owners and buyers optimize program licensing and acquisition strategies as TV viewership booms.
News categories: Gracenote, Simon Adams, Big Data, Digital TV, Worldwide

VlogBox certified to support Extreme Reach VAST tags
May 31, 2022 – VlogBox has announced that it is now certified by Extreme Reach (ER) to support ER VAST tags. The company and its publishers can now use the tags to connect to advertisers that use ER as their primary ad server.
News categories: VlogBox, Extreme Reach, Tetyana Seredyuk, Mary Vestewig, Advertising, Apps, Digital TV, Streaming, Worldwide

GumGum and Invincible Entertainment announce CTV ad partnership
May 25, 2022 – GumGum has announced a partnership with Invincible Entertainment aimed at delivering ad experiences in the CTV space. The partnership will combine GumGum's In-Video product with Invincible's catalog of CTV inventory.
News categories: GumGum, Invincible Entertainment, Ken Weiner, Thomas Ashley, Advertising, Digital TV, Streaming, Worldwide

Vewd and AirConsole bring casual gaming to the TV
May 31, 2022 – Vewd and AirConsole have announced a partnership that simplifies the distribution of casual gaming to TVs. The joint solution allows service providers to offer gaming without the need for additional hardware.
News categories: Vewd, AirConsole, Amanda Oleson, Anthony Cliquot, Apps, Digital TV, Gaming, Worldwide

NPAW and 3SS create analytics-driven experience management solution
May 27, 2022 – 3SS and NPAW have announced that they have combined technologies to create a data-fueled customer intelligence platform which helps operators prevent churn and enhance average revenue per user (ARPU).
News categories: 3SS, NPAW, Pierre Donath, Ferran Gutierrez Vilaró, Big Data, Digital TV, UX, Worldwide

CTV's share of digital video ad impressions up 23% in Q1 2022
May 25, 2022 – The latest findings from Extreme Reach (ER) show a distinct shift in how advertisers reached consumers during the first quarter of 2022, portending a potential year of transition across the market and return to pre-pandemic levels across the media mix.
News categories: Extreme Reach, Mary Vestewig, Advertising, Digital TV, Market Research, Streaming, Worldwide

Penthera improves streaming quality with intelligent buffering
May 25, 2022 – Penthera has announced PlayAssure, software that builds a more extensive real-time buffer of video on streaming devices. This improves video quality and reduces or eliminates rebuffering due to unreliable networks.
News categories: Penthera, Brian Kline, Content Distribution, Digital TV, Media Player, Streaming, Worldwide

Banijay Rights collaborates with Amagi to go FAST
May 25, 2022 – Amagi has announced a partnership with Banijay Rights, the global distribution arm of world-leading independent TV producer Banijay, to drive its Free Ad-supported Streaming TV (FAST) strategy worldwide.
News categories: Amagi, Banijay Rights, Srinivasan KA, Shaun Keeble, Content Distribution, Digital TV, Streaming, Worldwide

Synamedia acquires content discovery platform provider, Utelly
May 25, 2022 – Synamedia has announced the acquisition of Utelly, a content discovery platform provider. Its offerings include metadata aggregation, search and recommendations, as well as content management and a content promotion engine.
News categories: Synamedia, Utelly, Paul Segre, Romain Eude, Big Data, Digital TV, MandA, UK, UX, Worldwide