Worldwide (not region-specific) Digital TV News
SK Telecom, Ericsson, Nokia and Samsung partner on 5G and evolution to 6G
Jun 18, 2019 – SK Telecom (NYSE: SKM) has signed Memorandum of Understandings (MOUs) with Ericsson, Nokia and Samsung Electronics, respectively, for joint research and development in advanced 5G and 6G mobile network technologies.
News categories:
SK Telecom, Park Jin-hyo, 5G, Worldwide
Global advertising market to grow by +5% this year
Jun 17, 2019 – The latest MAGNA report forecasts that in 2019 global linear TV ad revenues will decrease by -2% to $175 billion, due to the lack of major cyclical events. Excluding the US, linear TV ad revenues will actually increase slightly however (+1%) as they did in 2018.
News categories:
MAGNA, Advertising, Digital TV, Market Research, USA, Worldwide
120% increase in CTV and mobile apps classified as fraudulent
Jun 13, 2019 – DoubleVerify has released its 2019 Global Insights Report, providing a market-by-market benchmark on the current and future state of media quality on the Internet. The Report explores global trends in brand safety, fraud and viewability.
News categories:
DoubleVerify, Wayne Gattinella, Advertising, Apps, Digital TV, Market Research, Worldwide
Oracle Moat to measure viewability for Samsung Ads
Jun 13, 2019 – Oracle Data Cloud has announced that Samsung Ads will integrate Moat services to measure viewability and invalid traffic for its over-the-top (OTT) inventory across Samsung Smart TV households.
News categories:
Oracle Moat, Samsung, Michelle Hulst, Tom Fochetta, Advertising, Digital TV, Smart TV, Streaming, Worldwide
Vimeo adds support for AV1 codec
Jun 13, 2019 – Vimeo has announced support for royalty-free video codec, AV1. The AV1 codec enables high-definition and ultra-high-definition video content to be streamed to audiences at a reduced bitrate without compromising visual quality.
News categories:
Vimeo, Naren Venkataraman, Vittorio Giovara, Nathan Egge, Content Distribution, Digital TV, Streaming, Worldwide
UEFA launches free-to-air OTT digital platform
Jun 13, 2019 – UEFA has officially unveiled its new Over The Top (OTT) streaming platform - a first for a football governing body - which is aimed at giving viewers greater access to live and on-demand video content from a variety of competitions.
News categories:
UEFA, Deutsche Fußball Liga, Aleksander Čeferin, Christian Seifert, Apps, Digital TV, Germany, Streaming, Worldwide
Global pay TV subscriptions to grow to 1.10 billion by 2024
Jun 13, 2019 – Digital TV Research forecasts 81 million additional pay TV subscribers between 2018 and 2024 - up by 8%. This will take the global total to 1.10 billion. Based on forecasts for 138 countries, the number of pay TV subs passed 1 billion in 2018.
News categories:
Digital TV Research, Simon Murray, China, Digital TV, Germany, India, Market Research, Russia, Subscribers, USA, Worldwide
MediaMath launches contextual ad targeting for video with IRIS.TV
Jun 11, 2019 – MediaMath has announced the launch of a buy-side video contextual targeting solution for programmatic video in partnership with IRIS.TV. IRIS.TV is able to surface the context of video content to ad servers in any video playback environment.
News categories:
IRIS.TV, MediaMath, Richie Hyden, Mike Fisher, Advertising, Big Data, Digital TV, Worldwide
Esports to break the billion-dollar barrier in 2020
Jun 11, 2019 – The rise of esports continues to present vast opportunities for pro AV, IT and broadcast companies alike. Industry revenues are on track to exceed $900m this year and poised to break the billion-dollar mark in 2020, according to Futuresource Consulting.
News categories:
Futuresource Consulting, Adam Cox, Digital TV, Market Research, Worldwide
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