HbbTV (Hybrid Broadcast Broadband TV) News

DVB creates group to define Targeted Advertising commercial requirements
Jan 23, 2018 – Following the publication of the Study Mission Report on Targeted Advertising in September, the DVB Steering Board has approved the creation of a dedicated group to implement the report’s recommendations.
News categories: DVB Project, Peter MacAvock, Angelo Pettazzi, Vincent Grivet, Advertising, Digital TV, HbbTV, Worldwide

R2B2 adds three Slovak TV stations to its programmatic ad network
Dec 8, 2017 – The R2B2 Czech programmatic ad network is expanding to include three Slovak TV stations operated by CME. The top TV station in Slovakia will be among them. Now advertisers can bid on R2B2 HbbTV inventory for two countries.
News categories: R2B2, Kamil Foltin, Advertising, Big Data, Digital TV, HbbTV, Slovakia

HbbTV Conformance Test Suite v9.2.1 released
Dec 7, 2017 – The HbbTV Testing Group has published a new version of the HbbTV conformance test suite. The new version, 9.2.1, is a maintenance release and does not introduce any new approved test cases. In total, 114 test cases have been repaired and re-approved.
News categories: HbbTV Association, Digital TV, HbbTV, QoE, Set Top Box, Smart TV, Worldwide

Slovakia's Markíza monetises HbbTV with Hybrid Company
Dec 5, 2017 – Interactive commercial advertising via HbbTV technology has been fully employed on the Slovakia television market by Markíza Group. For the implementation, Markíza teamed up with Hybrid Company, a specialist in HbbTV monetization.
News categories: Hybrid Company, Markíza Group, Lukáš Hnilička, Juraj Máťuš, Advertising, Digital TV, HbbTV, Set Top Box, Slovakia, Smart TV, UX

HbbTV and RadioDNS start HbbTV application discovery service
Nov 21, 2017 – RadioDNS and HbbTV have announced that RadioDNS has implemented support for HbbTV’s 'Application Discovery over Broadband' specification. The functionality is intended to benefit consumers that live in markets where the existing HbbTV triggers are not universally available.
News categories: RadioDNS, HbbTV Association, Nick Piggott, Apps, Digital TV, Europe, HbbTV, Set Top Box, Smart TV, Worldwide

DTG releases D-Book 10 DTT specification for the UK
Nov 3, 2017 – The DTG’s D-Book 10 is the industry determined, next generation, universally deployed specification which supports future interactive services and enables the continuing transition towards HbbTV.
News categories: DTG, Richard Lindsay-Davies, Peter Seller, Dr. Klaus Illgner, Laurie Patten, Guy North, Digital TV, HbbTV, Set Top Box, Smart TV, Terrestrial, UK

Admeira runs interactive advertising in HbbTV trial with AdScribe
Oct 24, 2017 – AdScribe has announced that it is bringing interactive advertising to TV viewers on HbbTV devices. Admeira, partnering with AdScribe, has launched an advertising beta test running on the public TV channels delivered by a major Swiss TV operator.
News categories: AdScribe, Admeira, Donal O'Connor, Advertising, Digital TV, HbbTV, Set Top Box, Switzerland

Freeview NZ to launch new on-demand platform and connected PVR
Oct 19, 2017 – Freeview New Zealand has announced the launch of a new PVR along with a new Freeview On Demand platform combining Live TV and On Demand services. The PVR will be the first device to combine Freeview Live TV, Freeview On Demand and Freeview Record capabilities.
News categories: Freeview NZ, Jason Foden, Digital TV, HbbTV, New Zealand, Satellite, Set Top Box, Terrestrial

Czech HbbTV adopts header bidding solution from R2B2
Oct 16, 2017 – R2B2 has announced that it has developed a header bidding solution called R2B2 AYM. R2B2 AYM (Automated Yield Management) is an HbbTV compatible solution that links demand for programmatic advertising with addressable TV.
News categories: R2B2, Martin Čelikovský, Advertising, Czech Republic, Digital TV, HbbTV