Smart TV (Connected TV, Integrated Digital Television, IDTV) News

LG and Sony led OLED TV gains in advanced TV market in Q4
Mar 3, 2021 – While in recent years OLED TV has seen its share of the premium TV market deteriorate, OLED TVs and the brands that sell them regained much of that lost ground in the fourth quarter of 2020, according to DSCC.
News categories: DSCC, Bob O’Brien, Digital TV, Market Research, Smart TV, Worldwide

MediaTek releases 4K Smart TV IC with integrated AI processing unit
Mar 3, 2021 – MediaTek (TWSE: 2454) has announced a 4K smart TV chip, the MT9638, with integrated AI processing. The MT9638 supports AI-enhancement technologies such as AI super resolution, AI picture quality and AI voice assistants, plus variable refresh rate and MEMC for smoother graphics.
News categories: MediaTek, Alex Chen, Digital TV, ICs, Smart TV, Worldwide

Roku to acquire Nielsen’s Advanced Video Advertising business
Mar 1, 2021 – Roku (NASDAQ: ROKU) has agreed to acquire Nielsen’s (NYSE: NLSN) Advanced Video Advertising (AVA) business, which includes Nielsen’s video automatic content recognition (ACR) and dynamic ad insertion (DAI) technologies.
News categories: Roku, Nielsen, Louqman Parampath, Scott N. Brown, Advertising, Big Data, Digital TV, MandA, Smart TV, Streaming, USA, Worldwide

VIZIO files for initial public offering
Mar 1, 2021 – VIZIO has announced that it has filed a registration statement on Form S-1 with the U.S. Securities and Exchange Commission relating to a proposed initial public offering of its Class A common stock.
News categories: VIZIO, Advertising, Digital TV, IPO, Smart TV, Streaming, USA

Alphonso re-launches as LG Ads
Mar 1, 2021 – LG Ads has unveiled its platform for helping brands reach audiences across the fragmented TV universe, measure campaigns in flight, and optimize outcomes through closed-loop measurement and attribution.
News categories: LG Ads, Ashish Chordia, Advertising, Big Data, Digital TV, Smart TV, Streaming, USA, Worldwide

AirConsole cloud gaming for all Xiaomi Android TV devices
Mar 1, 2021 – Xiaomi is partnering with AirConsole for the distribution of AirConsole's multiplayer cloud gaming platform. The app now will be featured on Xiaomi's Mi TV and Mi Box to millions of users worldwide.
News categories: AirConsole, Xiaomi, Anthony Cliquot, Wang Dong, Digital TV, Gaming, Set Top Box, Smart TV, Worldwide

LG webOS TV platform includes QuickSet from UEI
Mar 1, 2021 – QuickSet, a technology offered by Universal Electronics Inc. (UEI) (NASDAQ: UEIC) will be available for TV brands adopting LG's webOS TV platform. LG is including UEI’s QuickSet as the standard for device discovery and control.
News categories: Universal Electronics, LG Electronics, Paul Arling, Lee Sang-woo, Digital TV, Smart Home, Smart TV, TV OS, UX, Worldwide

3SS set to double reach in 2021
Feb 25, 2021 – 3SS has said that it has eight Android TV projects in progress for operators giving it a deployment pipeline of at least 25 million homes by end-2021. This is more than double 2020's 10 million total.
News categories: 3SS, Kai-Christian Borchers, Pierre Donath, Android TV, Digital TV, Smart TV, UX, Worldwide

Future of TV in Australia is linear + BVOD
Feb 25, 2021 – At the Future of TV Advertising Sydney forum, OzTAM CEO Doug Peiffer has shared top line test data from Virtual Australia (VOZ), the new all-screen, cross-platform Total TV planning and reporting database.
News categories: OzTAM, Virtual Australia, Doug Peiffer, Advertising, Australia, Digital TV, Market Research, Smart TV, Streaming