India Digital TV News

Interactive Avenues partners with mediasmart for programmatic and CTV advertising in India
Jul 1, 2021 – Interactive Avenues has announced that in partnership with Affle's mediasmart it will be one of the first agencies in India to offer measurable programmatic CTV advertising solutions to its clients.
News categories: mediasmart, Interactive Avenues, Noelia Amoedo, Amardeep Singh, Advertising, Digital TV, India, Streaming

MediaMath adds Airtel Ads to its demand-side platform
Jun 30, 2021 – Demand-side platform, MediaMath, has announced a collaboration with Airtel. Airtel recently launched Airtel Ads to enable brands to run campaigns to its over 340 million customers in India.
News categories: MediaMath, Airtel, Giovanni Tricarico, Vignesh Narayanan, Amardeep Singh, Advertising, Digital TV, India, Mobile, Satellite

Multi-play service revenue to grow at 5.4% CAGR in India
Jun 25, 2021 – Multi-play service revenues in India are expected to grow at a CAGR of 5.4% between 2020 and 2025, supported by improving fixed infrastructure in the country, according to GlobalData.
News categories: GlobalData, Deepa Dhingra, Digital TV, India, IPTV, Market Research

ATEME powers converged headend at TCCL in India
Jun 22, 2021 – ATEME has announced that TCCL has chosen to implement ATEME’s TITAN Live solution for its cable TV platform. TCCL has upgraded its headend platform to complement its existing cable service offering.
News categories: ATEME, TCCL, Gautier Vandomme, Cable TV, Content Distribution, Digital TV, India

VuClip integrates Bitmovin video encoder on Google Cloud
Jun 22, 2021 – Bitmovin has announced that VuClip has deployed scalable video encoding with Bitmovin on Google Cloud. VuClip delivers on-demand entertainment to over 42 million monthly active users in emerging markets.
News categories: Bitmovin, VuClip, Google Cloud, Stefan Lederer, Praveen Singh, Kip Schauer, Africa, Asia, Content Distribution, Digital TV, India, Middle-East, Streaming

Disney+ ends 1Q 2021 with 103.6 million subscribers
May 13, 2021 – The Walt Disney Company (NYSE: DIS) has reported results for its quarter ended April 3, 2021. Average monthly revenue per paid subscriber for Disney+ decreased YoY from $5.63 to $3.99 due to the launch of Disney+ Hotstar.
News categories: Walt Disney, Digital TV, India, Results, Streaming, Subscribers, USA, Worldwide

India sees huge headroom for growth in TV and digital
May 5, 2021 – At the Asia Video Industry Association's (AVIA) Future of Video India conference, industry leaders remained upbeat on the potential for growth despite a painful 2020 which had seen a 25% drop in TV advertising revenue.
News categories: Asia Video Industry Association, Media Partners Asia, Mihir Shah, Sunil Rayan, Megha Tata, Monika Shergill, Nimisha Pandey, Digital TV, India, Market Research

Brightcove powers Studio Mojo's ‘Koode’ OTT service
May 4, 2021 – Brightcove (NASDAQ: BCOV) has announced that Studio Mojo has selected Brightcove to power Koode. Koode helps the Malayali community around the world discover content from their homeland without geographical restrictions.
News categories: Brightcove, Studio Mojo, Subhashish Gupta, Radhakrishnan Ramachandran, Content Distribution, Digital TV, India, Streaming, Worldwide

India adds 290,000 DTH subscribers in 4Q 2020
Apr 27, 2021 – According to TRAI, Pay DTH had an average active subscriber base of 70.99 million at 31st December 2020. At the same time there were 12 MSOs and 1 HITS operator with a subscriber base of more than one million.
News categories: Telecom Regulatory Authority of India, Cable TV, Digital TV, India, Satellite, Subscribers