Market Research (Reports, Surveys, Forecasts, Subscribers, …) News

Global E&M industry continued to grow in 2023
Aug 16, 2024 – According to PwC, the global entertainment & media (E&M) industry continued to grow in 2023, with total revenues rising 5% in 2023 to US$2.8 trillion - outpacing overall economic growth.
News categories: PwC, Werner Ballhaus, Wilson Chow, Advertising, Digital TV, Gaming, Market Research, Streaming, Worldwide

Increased usage of FAST impacts SVOD and MVPD subscriptions
Aug 19, 2024 – Two in three (66%) U.S. TV viewers are using FAST platforms in a typical month, according to a Horowitz Research report. Tubi, Pluto TV, Freevee, YouTube and Roku are the top-used FAST networks.
News categories: Horowitz Research, Adriana Waterston, Digital TV, Market Research, Streaming, USA

U.S. TV viewing exhibits rare upswing in July
Aug 20, 2024 – According to Nielsen's The Gauge, in July, streaming was again the dominant category in the U.S., accounting for 41.4% of TV viewing. Streaming levels were over 5% higher in July compared to June.
News categories: Nielsen, Broadcast, Cable TV, Digital TV, Market Research, Streaming, USA

PwC expects Thailand's E&M revenue to hit THB690bn in 2024
Aug 20, 2024 – PwC forecasts that the revenue growth of Thailand’s entertainment and media industries will reach THB690 billion (~$20bn) in 2024, representing a 4% increase from the previous year.
News categories: PwC, Tithinun Vankeo, Advertising, Digital TV, Market Research, Streaming, Thailand

Half of connected devices to be haptic-enabled by 2028
Aug 20, 2024 – New research from Futuresource, commissioned by InterDigital (Nasdaq: IDCC), details how the latest generation of haptic technology is redefining immersive experiences on connected devices.
News categories: InterDigital, Lionel Oisel, Gaming, Market Research, Metaverse, Mobile, Worldwide

OLED TV panel shipments up 30% YoY in 2Q24
Aug 19, 2024 – According to DSCC, OLED panel shipments increased 13% Q/Q and 50% Y/Y in Q2'24 after declining 20% Q/Q and increasing 50% Y/Y in Q1'24. OLED TV panel shipments were up 43% Q/Q and 30% Y/Y.
News categories: DSCC, David Naranjo, Digital TV, Market Research, Smart TV, Worldwide

Barb releases Q2 2024 UK SVOD subscriptions data
Aug 15, 2024 – Barb has released data from its Establishment Survey showing that 20m UK homes (68.7%) had access to an SVOD service in Q2 2024 - a slight increase from 19.5m UK homes (67.9%) in Q1.
News categories: Barb, Doug Whelpdale, Digital TV, Market Research, Streaming, UK

50% of U.S. consumers watch free ad-supported video
Aug 14, 2024 – Parks Associates research shows that 67% of U.S. consumers now watch social video, 50% watch free ad-supported video, one-third watch pay TV, and 14% use an antenna to watch OTA broadcasts.
News categories: Parks Associates, JW Player, Sarah Lee, James Burt, Digital TV, Market Research, Mobile, Smart TV, Tablet, Terrestrial, USA

U.S. home entertainment spending topped $25bn in 1H 2024
Aug 12, 2024 – According to DEG, U.S. consumers spent almost $25.4 billion on movies and TV shows in the first six months of 2024. Strong growth was achieved in consumer spend on subscription streaming.
News categories: Digital Entertainment Group, Digital TV, DVD, Market Research, Streaming, USA