Market Research (Reports, Surveys, Forecasts, Subscribers, …) News

In the US, time spent streaming surged to over 40% in June
Jul 16, 2024 – According to Nielsen’s June 2024 report of The Gauge, time spent streaming in the U.S. soared to 40.3% of total TV usage, the highest share of TV ever reported in The Gauge.
News categories: Nielsen, Broadcast, Cable TV, Digital TV, Market Research, Streaming, USA

Global E&M revenues projected to hit $3.4 trillion in 2028
Jul 16, 2024 – According to PwC's Global Entertainment & Media Outlook 2024-28 report, the entertainment & media (E&M) industry continued to grow in 2023, with global revenues up 5% in 2023 at US$2.8 trillion.
News categories: PwC, Werner Ballhaus, Wilson Chow, Advertising, Digital TV, Gaming, Market Research, Streaming, Worldwide

9 of the 11 most widespread TV and VOD groups in Europe are US-based
Jul 11, 2024 – The European Audiovisual Observatory has published a new edition of its annual report on TV channels, on-demand services and video-sharing platforms in Europe.
News categories: European Audiovisual Observatory, Dr. Agnes Schneeberger, Digital TV, Europe, Market Research

Pixalate introduces CTV ad supply chain reports by platform
Jul 9, 2024 – Pixalate has released reports analysing the state of open programmatic CTV advertising in Q1 2024 across Roku, Amazon Fire TV, Apple TV, and Samsung Smart TV devices.
News categories: Pixalate, Advertising, Digital TV, Market Research, Set Top Box, Smart TV, Streaming, Worldwide

42% of US consumers are SVOD 'resubscribers'
Jul 8, 2024 – Research from Ampere Analysis shows that 42% of U.S. streaming subscribers regularly subscribe, cancel and resubscribe, and that bundling streaming services could help mitigate this churn.
News categories: Ampere Analysis, Daniel Monaghan, Digital TV, Market Research, Streaming, USA

Pay TV subscribers in Portugal up 88,000 YoY at end Q1 2024
Jul 5, 2024 – According to ANACOM, at the end of Q1 2024 there were 4.6 million pay TV subscribers in Portugal, up 88,000 on the same quarter of 2023 - the lowest YoY growth (+2.0%) since the end of 2013.
News categories: ANACOM, Cable TV, Digital TV, Fibre, IPTV, Market Research, Portugal, Satellite

Tubi and Pluto lead U.S. surge in free streaming
Jul 1, 2024 – Netflix once again tops the must keep list in 2024 for the fifth year in a row, solidifying its presence as the leading ‘Must Keep’ TV brand in the U.S., according to Solutions Research Group (SRG).
News categories: Solutions Research Group, Digital TV, Market Research, Streaming, USA

AR/VR panel shipments to increase 12% in 2024
Jul 1, 2024 – DSCC is forecasting display shipments for AR/VR headsets to grow 12% Y/Y in 2024. DSCC now expects panel shipments in 2024 to be much lower than the 19M units previously forecast.
News categories: DSCC, Market Research, Metaverse, Worldwide

Astro Malaysia presents results for quarter ended 30 April 2024
Jun 25, 2024 – Astro Malaysia has presented unaudited results for the quarter ended 30 April 2024. Year-on-year, Astro's TV customer base decreased by 3% from 5.458 million to 5.309 million subscribers.
News categories: Astro Malaysia, Digital TV, Malaysia, Satellite, Set Top Box, Streaming, Subscribers