Market Research (Reports, Surveys, Forecasts, Subscribers, …) News

Longtail OTT TV services expand reach in the U.S.
Aug 29, 2023 – Comscore (Nasdaq: SCOR) has released its annual State of Streaming report, showing a 21% increase CTV hours per household watched, with ad supported services capturing the bulk of new viewing.
News categories: Comscore, James Muldrow, Digital TV, Market Research, Streaming, USA

Nielsen report highlights content discovery challenge for viewers
Aug 28, 2023 – Nielsen has released a report illuminating the surging number of program titles and streaming video services, as well as the resulting challenges for viewers deciding what to watch.
News categories: Gracenote, Nielsen, Filiz Bahmanpour, Big Data, Digital TV, Europe, Market Research, North America, Streaming, UX

One-in-six U.S. SVOD buyers regularly engage in app hopping
Aug 23, 2023 – Research from Aluma Insights finds one-sixth of U.S. SVOD subscribers regularly 'hop' between apps, signing up for a limited time, then cancelling once a specific end is met.
News categories: Aluma Insights, Michael Greeson, Digital TV, Market Research, Streaming, USA

Hisense ranked global no. 2 for TV shipments for 3rd successive quarter
Aug 24, 2023 – Hisense shipped the second largest volume of TVs in the world in 2Q 2023, according to Omdia. This is the third consecutive financial quarter that Omdia has ranked Hisense second.
News categories: Hisense, Omdia, Digital TV, IFABerlin, Market Research, Smart TV, Worldwide

U.S. consumers cutting streaming services to save money
Aug 23, 2023 – Parks Associates has released analysis of the video services landscape showing that the average annualized subscriber churn rate for U.S. streaming video services stands at 47%.
News categories: Parks Associates, Sarah Lee, Digital TV, Market Research, Streaming, USA

AVOD to outgrow SVOD in Latin America
Aug 24, 2023 – According to Digital TV Research, OTT revenues in Latin America will grow by $7 billion between 2023 and 2029 to reach $17 billion. AVOD will add $3.5 billion versus $2.8 billion for SVOD.
News categories: Digital TV Research, Simon Murray, Digital TV, Latin America, Market Research, Streaming

TrendForce reduces TV shipment forecast to 198 million units for the year
Aug 23, 2023 – According to TrendForce, H1 2023 global TV shipments reached 90.4 million units, a 3.5% decrease YoY. The company now expects shipments of 198 million units for the year, down 1.5% versus 2022.
News categories: TrendForce, Digital TV, Market Research, Smart TV, Worldwide

U.S. home entertainment spending topped $20 billion in H1 2023
Aug 18, 2023 – According to DEG, U.S. consumers spent $20.5 billion on movies and TV shows in the first six months of 2023, up 14.7% from the $17.9 billion spent in the first six months of 2022.
News categories: Digital Entertainment Group, Digital TV, Market Research, Streaming, USA

Top U.S. pay-TV providers lost 1,730,000 subscribers in 2Q 2023
Aug 15, 2023 – Leichtman Research Group (LRG) has found that the largest pay-TV providers in the U.S. lost about 1,730,000 video subscribers in 2Q 2023, compared to a loss of about 1,725,000 in 2Q 2022.
News categories: Leichtman Research, Bruce Leichtman, Cable TV, Digital TV, IPTV, Satellite, Streaming, Subscribers, USA