North America Digital TV News

TiVo devices to get Pluto TV
May 5, 2020 – TiVo (NASDAQ: TIVO) has announced a partnership with Pluto TV. The deal brings greater viewing options to TiVo, promoting ease of discovery and one-click access to Pluto TV programming. Pluto TV will be rolling out to TiVo devices in the coming weeks.
News categories: TiVo Corp, Pluto TV, Dave Shull, Tom Ryan, Apps, Digital TV, Set Top Box, Streaming, USA

Ampersand to sell Verizon Fios addressable TV inventory
May 5, 2020 – Ampersand and Verizon Media have announced that Ampersand will serve as the exclusive seller of Verizon Fios' addressable TV inventory and has also selected Verizon Media’s DSP as their primary buying platform for CTV and OTT inventory.
News categories: Verizon Media, Ampersand, Iván Markman, Nicolle Pangis, Advertising, Digital TV, IPTV, Set Top Box, USA

Viant integrates with WideOrbit to automate linear TV ad buying
May 5, 2020 – Viant has announced a partnership with WideOrbit. With Viant's addition of WideOrbit's Programmatic Marketplace TV advertising solution, marketers can now buy live TV inventory and track their campaigns through a single platform.
News categories: Viant, WideOrbit, Jon Schulz, Mike Zinsmeister, Advertising, Digital TV, USA

dataxu integration expands Roku ad platform
May 5, 2020 – Roku (Nasdaq: ROKU) has unveiled OneView Ad Platform, a platform leveraging TV identity data to manage its OTT advertising in the U.S. The OneView Ad Platform integrates Roku advertising with identity and attribution tools from dataxu, which Roku acquired in November 2019.
News categories: Roku, Scott Rosenberg, Rhasaan Wilks, Advertising, Big Data, Content Identification, Digital TV, Streaming, USA

U.S. weekly Netflix usage up 72% since COVID-19 pandemic began
May 4, 2020 – Since shelter at home orders were announced in the U.S., there has been a 72% increase in the number of Netflix subscriber profiles that were used to stream video each week, according to NPD. Less densely populated regions also saw DVD and Blu-ray sales growth.
News categories: NPD Group, John Buffone, Blu-ray, COVID-19, Digital TV, Market Research, Streaming, USA

CIMM launches best practices study on combining Smart TV and STB data
May 1, 2020 – CIMM has announced the launch of a study to develop best practices in building large scale, granular data sets to measure all forms of TV viewing by combining the anonymous viewing data from both Smart TVs and STBs.
News categories: CIMM, Pre-Meditated Media, Jane Clarke, Gerard Broussard, Howard Shimmel, Big Data, Content Identification, Digital TV, Set Top Box, Smart TV, USA

Charter residential video customers down 70,000 in 1Q 2020
May 1, 2020 – Charter Communications has reported results for the three months ended March 31, 2020. Residential video customers decreased by 70,000 in the quarter. At the end of the period, Charter had 15.6 million residential video customers.
News categories: Charter Communications, https://bit.ly/35EexJi, Cable TV, Digital TV, Results, Subscribers, USA

AT&T folds Xandr into WarnerMedia
Apr 30, 2020 – AT&T has announced that WarnerMedia and Xandr are combining to create a unified advertising proposition. Xandr will continue to offer advanced media and technology solutions, including addressable video.
News categories: WarnerMedia, Xandr, Gerhard Zeiler, ​Kirk McDonald, Advertising, Digital TV, USA

Beachfront introduces Pod Bidding for Connected TV advertising
Apr 30, 2020 – Beachfront is introducing Pod Bidding for CTV advertising. Beachfront's Pod Bidding is designed to help video publishers construct and auction ad pods ['ad break'-style sequences of ads] while fully supporting de-duplication and competitive separation.
News categories: Beachfront, Frank Sinton, Ben Abbatiello, Advertising, Big Data, Digital TV, Streaming, USA