North America Digital TV News

U.S. consumers spend more time with TV than all other ad-supported media
Feb 26, 2020 – GfK, in collaboration with TVB, has announced preliminary results from the 2020 Media Comparisons Study. Key findings indicate American consumers spend more time with television than all other ad-supported media platforms.
News categories: TVB, GfK, Steve Lanzano, Digital TV, Market Research, USA

Altice One available on Apple TV 4K
Feb 26, 2020 – Altice USA (NYSE: ATUS) has launched Altice One on Apple TV, delivering the entertainment experience on the Apple TV 4K. Also, new and existing Altice One customers can receive Apple TV 4K as part of their monthly subscription plan.
News categories: Altice USA, Apple, Hakim Boubazine, Apps, Digital TV, Set Top Box, Streaming, USA

Video ad impressions on U.S. CTV triple in two years
Feb 26, 2020 – In just two years, connected TV (CTV) platforms have reshaped the digital video advertising landscape, according to Extreme Reach (ER). 49% of all video ad impressions were served to CTV platforms in 2019 - more than triple the 16% served in 2017.
News categories: Extreme Reach, Mary Vestewig, Advertising, Digital TV, Market Research, Streaming, USA

Comcast acquires XUMO
Feb 25, 2020 – Comcast has announced that it has acquired XUMO, the advertising-supported streaming service. XUMO’s network of distribution partners include major smart TV brands who have partnered with XUMO to curate rich, free, media experiences.
News categories: XUMO, Comcast, Digital TV, MandA, Smart TV, Streaming, USA, Worldwide

NBCUniversal updates audience targeting and transaction models
Feb 25, 2020 – NBCUniversal has announced new One Platform technology solutions and unveiled its transaction model ahead of the 2020-21 upfront season. One Platform gives marketers the power to reach all audiences across the full NBCUniversal ecosystem.
News categories: NBCUniversal, Linda Yaccarino, Advertising, Big Data, Digital TV, USA

Beachfront, Beeswax adopt LiveRamp IdentityLink bidding for CTV
Feb 25, 2020 – Beachfront and Beeswax have announced that they have become first to adopt and enable LiveRamp (NYSE: RAMP) IdentityLink, a people-based, privacy-first identifier for connected TV, display, and mobile campaigns.
News categories: LiveRamp, Beachfront, Beeswax, Travis Clinger, Daniel Church, Ari Paparo, Advertising, Big Data, Digital TV, Streaming, USA

WOW! streaming partnerships to help customers cut the cord
Feb 25, 2020 – ​In partnership with fuboTV, Philo, Sling TV and YouTube TV, WOW! Internet, Cable & Phone​ (NYSE: WOW) is helping customers cut the cord with a free Amazon Fire TV Stick, allowing them to access the streaming services over WOW!’s broadband HSD network.
News categories: WOW!, Teresa Elder, Digital TV, Fibre, Set Top Box, Streaming, USA

Kinetic by Windstream partners with YouTube TV
Feb 24, 2020 – Windstream has announced a partnership with YouTube TV that will provide its customers with a streaming solution for both live and on-demand content. Customers can connect with either a Smart TV or a streaming device connected to the Kinetic Internet service.
News categories: Windstream, YouTube TV, Jeff Small, Streaming, USA

Cinedigm adds Roku support to its app platform
Feb 24, 2020 – Cinedigm (NASDAQ: CIDM) has announced expanded development support for Roku via its Matchpoint Blueprint app platform. The development framework gives content owners the power to launch OTT video streaming apps optimized for all major app platforms.
News categories: Cinedigm, Roku, Tony Huidor, Apps, Digital TV, Streaming, USA