North America Digital TV News

DISH Media launches product to extend linear campaigns to more viewers
Dec 18, 2019 – DISH Media has announced the launch of Reach Booster. The product leverages addressable technology and campaign delivery data to identify and serve households initially missed, or not sufficiently served, during a national linear campaign.
News categories: DISH Media, Kevin Arrix, Advertising, Big Data, Digital TV, USA

VideoAmp extends TV viewership data access via partnership with TiVo
Dec 16, 2019 – VideoAmp is partnering with TiVo to allow it to combine TV viewership data from Smart TVs (ACR) with the same from cable and satellite set-top boxes. The expanded data set extends VideoAmp’s TV Viewership data pool to cover 25 million devices in 19 million U.S. households.
News categories: VideoAmp, TiVo, Randy Laughlin, Walt Horstman, Jane Clarke, Advertising, Big Data, Digital TV, Set Top Box, USA

Amazon Prime app added to DISH Hopper 3
Dec 16, 2019 – DISH has released the Amazon Prime Video app on Hopper 3, expanding the streaming options on the DVR. Amazon Prime complements the existing DISH experience by allowing customers to stream Amazon content from the same platform as their DISH TV programming.
News categories: DISH Network, Prime Video, Brian Neylon, Apps, Digital TV, DVR, Satellite, Set Top Box, Streaming, USA

Consolidated Communications expands CCiTV coverage in Northern New England
Dec 16, 2019 – Consolidated Communications (NASDAQ: CNSL) has announced that CCiTV is now available throughout Northern New England. The Company is introducing the TV service to consumers in Vermont, as well as adding further locations in Maine and New Hampshire.
News categories: Consolidated Communications, Rob Koester, Apps, Digital TV, IPTV, USA

LG first to exceed CTA's requirements for 8K Ultra HD TVs
Dec 16, 2019 – LG Electronics (LG) has announced that its TVs are the first in the world to exceed the requirements established by the Consumer Technology Association (CTA) to define the new generation of 8K Ultra HD products and services.
News categories: LG Electronics, Consumer Technology Association, Digital TV, Smart TV, USA

Konka expands brand to the United States and Canada
Dec 13, 2019 – The Konka Group has announced a brand expansion into the North American market. Konka plans to launch a range of 'market-right' TV and Smart Home series. The lineup will offer consumers both high performance and high value.
News categories: Konka, Scott Ramirez, Bruce Fairchild, Canada, CES2025, Digital TV, Smart TV, USA

NBC/Telemundo and NBC Sports offer local TV attribution with TVSquared
Dec 12, 2019 – NBCUniversal Owned Television Stations and the NBC Sports Regional Networks (RSNs) have partnered with TVSquared. All 42 NBC and Telemundo owned stations and nine RSNs can now provide advertisers with a same-day view into how their TV campaigns are impacting business outcomes.
News categories: TVSquared, NBCUniversal, Jo Kinsella, Frank Comerford, Advertising, Big Data, Digital TV, USA

Edge Networks selects ENENSYS TestTree for ATSC 3.0 testing
Dec 12, 2019 – ENENSYS has announced that Edge Networks has selected TestTree’s ReFeree 3 to test their NEXTGEN TV/ATSC 3.0 distribution. Edge Networks received approval from the FCC on July 18, 2019 to launch two ATSC 3.0 stations in the Boise, Idaho market.
News categories: TestTree, Edge Networks, Jean-Pierre Thomas, Todd Achilles, ATSC 3, Content Distribution, Digital TV, QoE, USA

DISH Media taps FreeWheel for both traditional and addressable linear TV
Dec 11, 2019 – FreeWheel (Nasdaq: CMCSA) has announced that DISH Media will partner with FreeWheel to enable linear inventory allocation and a holistic view of TV advertising performance across both traditional, demo-based buys and household-level, addressable TV campaigns.
News categories: FreeWheel, DISH Media, Dave Clark, Kevin Arrix, Advertising, Big Data, Digital TV, USA