North America Digital TV News

Comcast and NuEyes enable customers with visual disabilities to see TV with Smartglasses
Dec 11, 2019 – Comcast has announced a partnership with wearable technology startup NuEyes to bring the Xfinity Stream entertainment viewing experience to visually impaired customers through NuEyes virtual reality technology. The Xfinity Stream app is now available on the NuEyes e2 smartglasses.
News categories: Comcast, NuEyes, Tom Wlodkowski, Mark Greget, Apps, Cable TV, Digital TV, USA, UX

TiVo chooses SpotX for monetization of CTV ad inventory
Dec 11, 2019 – TiVo (NASDAQ: TIVO) has announced a partnership with SpotX to power the monetization of TiVo+ and TiVo's connected TV (CTV) ad inventory. As TiVo's supply-side platform (SSP), SpotX will help programmatically manage, sell, and optimize the inventory.
News categories: SpotX, TiVo, Geoff Spence, Walt Horstman, Advertising, Big Data, Digital TV, Set Top Box, Streaming, USA, Worldwide

VIZIO launches Direct Advertising business
Dec 10, 2019 – VIZIO has announced the launch of VIZIO Ads, a business unit created to provide advertising experiences to consumers and brands. The business will enable brands, agencies and advertisers to purchase premium TV ad inventory across the VIZIO SmartCast platform.
News categories: VIZIO, William Wang, Mike O'Donnell, Advertising, Digital TV, Smart TV, Streaming, USA

US media players get on AVOD bandwagon as market revenue soars
Dec 10, 2019 – AVOD service providers in the U.S. are bracing themselves as media giants including Disney+ and Apple TV+ join the latest wave of competitors. These huge media firms are upping the ante, drawn by an increasingly lucrative market, according to IHS Markit.
News categories: IHS Markit, Sarah Henschel, Kia Ling Teoh, Digital TV, Market Research, Streaming, USA

Tru Optik partners with JamLoop for audience targeting on OTT/CTV
Dec 10, 2019 – Tru Optik has partnered with JamLoop to offer audience-based targeting capabilities for media buyers. Powered by Tru Optik’s OTT Data Marketplace, media companies and advertisers are able to leverage JamLoop's audience targeting, built specifically for OTT/CTV platforms.
News categories: Tru Optik, JamLoop, Frans Vermeulen, Leif Welch, Mark Gray, Advertising, Big Data, Digital TV, Streaming, USA

Undertone and TVadSync create cross-platform TV targeting engine
Dec 9, 2019 – Perion Network (NASDAQ:PERI) has announced that its Undertone unit is partnering with TVadSync to combine TVadSync's custom and one-to-one ACR (Automated Content Recognition) TV viewership data, with Undertone's premium reach and digital creative.
News categories: Undertone, TVadSync, Dan Aks, Ronan Higgins, Advertising, Big Data, Content Identification, Digital TV, USA

Samba TV taps Oracle Moat to measure viewability of CTV ads
Dec 5, 2019 – Samba TV has announced that it has expanded its integration with Moat by Oracle Data Cloud to measure viewability and invalid traffic across its CTV (Connected TV) impressions.
News categories: Samba TV, Oracle Moat, Marc Bourget, Mark Kopera, Advertising, Digital TV, Streaming, USA, Worldwide

Amazon Prime Video app added to TiVo devices at Atlantic Broadband
Dec 5, 2019 – Atlantic Broadband has announced that it has partnered with TiVo to deliver the Prime Video app to select TiVo devices. Atlantic Broadband was among the first multi-system cable operators in the U.S. to launch a TiVo gateway in 2013.
News categories: Atlantic Broadband, TiVo, Amazon Prime Video, Heather McCallion, Apps, Cable TV, Digital TV, Set Top Box, Streaming, USA

TekSavvy TV launches Cloud PVR and advanced features
Dec 5, 2019 – TekSavvy and affiliate cable company Hastings Cable Vision have announced the launch of a Cloud PVR service and other advanced features. TekSavvy TV Cloud PVR works like a traditional PVR only now the customer can store their recorded content in the TekSavvy TV Cloud.
News categories: TekSavvy, Hastings Cable Vision, Jeremy McCarthy, Cable TV, Canada, Digital TV