North America Digital TV News

Liberty LA to acquire AT&T's operations in Puerto Rico & the U.S. Virgin Islands
Oct 9, 2019 – Liberty Latin America (NASDAQ:LILA and LILAK, OTC Link:LILAB) has announced that it has entered into a definitive agreement to acquire AT&T's wireless and wireline operations in Puerto Rico and the U.S. Virgin Islands in an all-cash transaction.
News categories: Liberty Latin America, AT&T, Balan Nair, Jose J. Davila, Caribbean, MandA, Mobile, Puerto Rico

ARK Multicasting broadcasts both ATSC 1.0 and ATSC 3.0 from the same equipment stack
Oct 8, 2019 – ARK Multicasting has announced the first broadcast of both ATSC 1.0 and NEXTGEN TV ATSC 3.0 from the same equipment stack. An ATSC 1.0 signal was tested with a Hitachi-Comark transmitter and Ateme encoder. Using the same transmission equipment with the addition of an ATSC 3.0 stack by ENENSYS, the signal was converted to NEXTGEN TV.
News categories: ARK Multicasting, Hitachi-Comark, Airwavz.tv, ENENSYS, ATEME, Vern Fotheringham, Dick Fiore, Bonnie Beeman, Régis LE ROUX, ATSC 3, Content Distribution, Digital TV, Terrestrial, USA

OpenAP Market audience-based advertising platform launched
Oct 8, 2019 – OpenAP, the advanced advertising company owned by Fox Corporation, NBCUniversal and Viacom, has launched OpenAP Market, a marketplace that offers video advertising inventory and audience-based buying across the largest collection of digital and linear TV programming.
News categories: OpenAP, David Levy, Meredith Brace, Krishan Bhatia, John Halley, AJ Kintner, Advertising, Big Data, Digital TV, USA, Worldwide

Scripps connects local advertisers to premium audiences through OTT video
Oct 7, 2019 – The E.W. Scripps Company (NASDAQ: SSP) has introduced Scripps Octane – a tool for advertisers to reach audiences across a variety of premium over-the-top (OTT) video brands and platforms, track impressions and efficiently optimize their advertising campaigns.
News categories: Scripps, Missy Evenson, Advertising, Digital TV, Streaming, USA

TVSquared and Extreme Reach partner on attribution on video platforms
Oct 7, 2019 – TVSquared has partnered with Extreme Reach (ER) to enable advertisers to measure the performance of all impressions served across every ad-supported OTT streaming service. The integration tags every single ad, delivering massive simplification for advertisers.
News categories: TVSquared, Extreme Reach, Jo Kinsella, James Shears, Mary Rykaczewski, Advertising, Big Data, Digital TV, Streaming, USA, Worldwide

Comscore delivers TV audience data to CTV Media
Oct 3, 2019 – Comscore (NASDAQ: SCOR) has announced a partnership with CTV Media to provide audience data for all clients on a regional and national scale. CTV Media provides data-driven media solutions to advertising agencies for linear & connected TV.
News categories: Comscore, CTV Media, Nancy Beall, Kathy Dixon, Advertising, Big Data, Digital TV, USA

Nielsen completes overhaul of Local TV measurement
Oct 3, 2019 – Nielsen announced that it has integrated advanced metering, big data and people-powered panels into its Local TV measurement service. The transformation delivers metrics that are representative of what people are actually viewing in local broadcast markets.
News categories: Nielsen, Catherine Herkovic, Wendy McMahon, Kathy Doyle, Kevin Stuart, Big Data, Digital TV, USA

Wurl launches cross-platform advertising service for Connected TV
Oct 2, 2019 – Wurl has announced the general availability of AdPool, an advertising marketplace enabling video producers to sell their CTV ad inventory to thousands of advertisers. The offering is free to video publishers and CTV platforms that are part of the Wurl Network.
News categories: Wurl, Javier Saralegui, Sean Doherty, Andrew Eisbrouch, Advertising, Digital TV, Streaming, USA

46% of US broadband households subscribe to two or more OTT services
Oct 2, 2019 – Parks Associates research has found that 46% of US broadband households now subscribe to two or more OTT services, up from 33% in early 2017. The company believes that partnerships, aggregation, and bundling are key strategies for subscriber growth.
News categories: Parks Associates, Steve Nason, Digital TV, Market Research, Streaming, USA