North America Digital TV News

Cable ONE to acquire Fidelity Communications
Apr 1, 2019 – Cable One (NYSE: CABO) has announced that it has entered into a definitive agreement with Fidelity Communications Co. to acquire Fidelity’s data, video and voice business and certain related assets for $525.9 million in cash.
News categories: Cable One, Fidelity Communications, Julie Laulis, John Colbert, Cable TV, Digital TV, MandA, USA

Sizmek files voluntary Chapter 11 petitions
Mar 30, 2019 – Sizmek has announced that it and certain of its subsidiaries initiated voluntary proceedings under Chapter 11 of the U.S. Bankruptcy Code to preserve value and seek access to capital while the Company continues to review strategic alternatives.
News categories: Sizmek, Advertising, Big Data, Digital TV, Finance, USA

Sony and Chicken Soup for the Soul form Crackle Plus joint venture
Mar 28, 2019 – Sony Pictures Television and Chicken Soup for the Soul Entertainment (Nasdaq: CSSE) have announced the signing of a definitive agreement to establish a new streaming video joint venture to be branded 'Crackle Plus'.
News categories: Sony Pictures Television, CSS Entertainment, Mike Hopkins, William J. Rouhana Jr, Digital TV, Streaming, USA

16% of U.S. adults aged 18-44 have vMVPD-delivered pay TV
Mar 28, 2019 – According to Leichtman Research Group (LRG), 18-44 year-olds account for 71% of adults in the U.S. that have a live streaming vMVPD pay-TV service. Overall, 16% of adults ages 18-44 currently have a vMVPD service – compared to 6% of ages 45 and above.
News categories: Leichtman Research, Bruce Leichtman, Digital TV, Market Research, Streaming, USA

Sinclair deploys Rohde & Schwarz transmitters for FCC spectrum repack
Mar 28, 2019 – As part of the ongoing Federal Communications Commission (FCC) Repack, Sinclair Broadcast Group has chosen to deploy over 100 Rohde & Schwarz high-power TV transmitters for the broadcast operation of 90 TV stations nationwide.
News categories: Rohde & Schwarz, Sinclair Broadcast, Erik Balladares, Harvey Arnold, ATSC 3, Content Distribution, Digital TV, USA

Tru Optik makes Oracle audience data available to OTT/CTV advertisers
Mar 28, 2019 – Tru Optik has announced an agreement with Oracle Data Cloud to make Oracle's audience data available for OTT/CTV campaigns through Tru Optik's OTT Data Marketplace. Tru Optik is the first DMP focused on the OTT/CTV market to integrate Oracle Data Cloud audiences.
News categories: Tru Optik, Oracle, Andre Swanston, Chris Langel, Advertising, Big Data, Digital TV, Streaming, USA

Samba TV measures effectiveness of Twitter in driving TV tune-in
Mar 28, 2019 – Samba TV has announced a partnership with Twitter to measure the effectiveness of Twitter in driving tune-in. In a beta trial, Samba found an average lift of 28% in Verified Tune-in Rate (VTR) for the measured premiere episodes.
News categories: Samba TV, Twitter, Ashwin Navin, Tim Perzyk, Inna Kern, Michael Engleman, Big Data, Digital TV, Social TV, USA

Dielectric, Enensys, GatesAir, Harmonic, Triveni Digital providing Phoenix Model Market key elements
Mar 27, 2019 – Broadcasters in Phoenix are working together to make next-generation television a reality. Preparations are underway with the first broadcast equipment suppliers who are providing equipment that will soon bring next-generation TV powered by ATSC 3.0 to the Phoenix market.
News categories: Pearl TV, Phoenix Model Market, Anne Schelle, Keith Pelletier, Richard Lhermitte, Rich Redmond, Tim Warren, Mark Simpson, ATSC 3, Content Distribution, Digital TV, USA

Linear TV and Premium Digital Video increasingly converging
Mar 27, 2019 – FreeWheel has announced the launch of its fourth quarter Video Marketplace Report (VMR). 2018 marked a big year in the coming together of linear TV and premium digital video, and significant industry moves to unify advertising across both sectors.
News categories: FreeWheel, David Dworin, Advertising, Digital TV, Market Research, USA