North America Digital TV News

Comscore extends relationship with Scripps to full TV station group deal
Dec 18, 2018 – Comscore has announced a groupwide agreement with The E.W. Scripps (NASDAQ: SSP), expanding its local market television measurement partnership across all Scripps television markets and stations.
News categories: Comscore, E.W. Scripps, Steve Walsh, Brian Lawlor, Advertising, Digital TV, USA

Sling TV first vMVPD on Oculus Go VR headset
Dec 17, 2018 – Sling TV has become the first virtual multichannel video programming distributor (vMVPD) to launch on Oculus Go, the VR headset. The Sling TV experience on Oculus Go is equivalent to watching on a 180-inch television.
News categories: Sling TV, Oculus, Jimshade Chaudhari, Digital TV, Metaverse, Streaming, USA

Alphonso launches local TV ad analytics and attribution
Dec 17, 2018 – Alphonso has introduced Alphonso Local, a suite of TV audience extension and ad analytics software and services for local broadcasters and station groups. Alphonso Local consists of three core offerings: local TV-to-digital retargeting; local TV ad insights; and closed-loop attribution.
News categories: Alphonso, Ashish Chordia, Advertising, Digital TV, USA

Demand for Netflix Originals set to overtake licensed titles in the U.S.
Dec 13, 2018 – Research by Parrot Analytics and Kagan shows support for one of Netflix's most important strategic goals. According to the report, demand for Netflix Originals is estimated to overtake the share of demand for licensed titles by October 2019.
News categories: S&P Global, Parrot Analytics, Deana Myers, Digital TV, Market Research, Streaming, USA

28% of U.S. smart speaker owners use it to control a smart home device
Dec 12, 2018 – Parks Associates research finds 28% of U.S. broadband households with a smart speaker with voice assistant use the device to control a smart home device, compared to only 12% that use the device to control an entertainment device.
News categories: Parks Associates, Jennifer Kent, Market Research, Smart Home, USA

Verizon begins Fios TV One rollout
Dec 11, 2018 – Verizon has begun the rollout of Fios TV One, the next level of Fios TV service with voice remote, WiFi-connected set-top boxes, 4K capability and more. The rollout across all Fios markets will be completed in January.
News categories: Verizon, Digital TV, IPTV, Set Top Box, USA, UX

Nordija wins IPTV contract from US fibre operator Ting
Dec 10, 2018 – Nordija has announced that it is providing the technology behind the soon-to-be-launched IPTV service Ting TV. The software platform fokusOn was chosen by US fibre operator Ting as the engine behind the solution.
News categories: Nordija, Ting, Thomas Christensen, Michael Goldstein, Content Distribution, Digital TV, IPTV, Mobile, Set Top Box, USA

7Park Data tracks path from SVOD viewing to buying on Amazon.com
Dec 6, 2018 – 7Park Data has announced the availability of OTT Stream to Shop, a data intelligence product that tracks and analyzes the Amazon.com purchase behaviors of US consumers after viewing TV and movie titles on Netflix, Hulu, and Amazon Prime Video.
News categories: 7Park Data, John Sollecito, Advertising, Digital TV, Streaming, USA

Research Now SSI and iSpot.tv partner to measure ad effectiveness
Dec 6, 2018 – Research Now SSI has partnered with iSpot.tv to help brands better understand advertising efficacy. The combination of iSpot's ad analytics with Research Now SSI's unified data, results in the largest passively monitored and surveyable TV viewership panel in the United States.
News categories: Research Now, iSpot.tv, Bob Fawson, Robert Bareuther, Advertising, Big Data, Digital TV, Streaming, USA