North America Digital TV News

Sling TV and SpotX enable holiday shopper programmatic TV ad targeting
Nov 13, 2017 – Sling TV and SpotX have opened two new addressable consumer segments focused on holiday shopping demand. Available exclusively through SpotX, these custom private marketplaces enable advertisers to deliver targeted seasonal campaigns to Sling TV viewers.
News categories: SpotX, Sling TV, Ryan Kenney, Adam Lowy, Advertising, Big Data, Digital TV, Mobile, Smart TV, Streaming, USA

Ericsson launches global advertising solution
Nov 9, 2017 – Ericsson (NASDAQ: ERIC) has launched Ericsson Emodo, a data management and advertising solution that provides audiences at scale to advertisers, brands and publishers. The solution harnesses the power of Ericsson’s customer base of global network operators.
News categories: Ericsson, Paul Cheng, Simon Bailey, Andrew Smith, Advertising, Canada, Japan, UK, USA

Nielsen gets access to Comcast's set-top box viewing data
Nov 9, 2017 – Nielsen has announced an agreement to use Comcast's (Nasdaq: CMCSA) set-top box data in its local television measurement service. Comcast becomes the fourth major cable or satellite provider whose TV viewing data is being integrated with Nielsen's panel data.
News categories: Nielsen, Comcast, Megan Clarken, Marcien Jenckes, Advertising, Big Data, Cable TV, Digital TV, Set Top Box, USA

Parks Associates lists top 10 U.S. SVOD services
Nov 9, 2017 – Parks Associates has released its updated list of the top 10 subscription over-the-top (OTT) video services in the U.S. market, based on number of subscribers. Netflix, Amazon, and Hulu continue to hold the top three slots.
News categories: Parks Associates, Brett Sappington, Digital TV, Market Research, Streaming, USA

DISH pay TV subscribers down 129,000 in 3Q 2017
Nov 9, 2017 – DISH Network (NASDAQ: DISH) has reported results for the quarter ending September 30, 2017. The company closed the third quarter with 13.203 million pay TV subscribers compared to 13.643 million at the end of third quarter 2016.
News categories: DISH Network, Digital TV, Results, Satellite, Streaming, Subscribers, USA

Canada's CRTC releases Communications Monitoring Report
Nov 8, 2017 – Canadians are increasingly turning to platforms and devices connected to the Internet for their video and audio content, according to the CRTC. Canadians aged 18-34 years old are leading the trend with 23% watching TV exclusively online.
News categories: CRTC, Cable TV, Canada, Digital TV, IPTV, Market Research, Mobile, Satellite, Streaming, Subscribers, Terrestrial

AppNexus integrates with Tru Optik's OTT Marketing Cloud
Nov 8, 2017 – AppNexus and Tru Optik have announced that connected TV buyers and sellers using AppNexus' platform will be able to segment and target audiences based on data offered through the integration of Tru Optik's OTT Marketing Cloud.
News categories: AppNexus, Tru Optik, Eric Hoffert, Andre Swanston, Tyler Fitch, Advertising, Big Data, Digital TV, Streaming, USA

Amazon Echo & Google Home to be in over 50% of US households by 2022
Nov 8, 2017 – A new study from Juniper Research has found that smart speakers such as Amazon Echo, Google Home, and the Sonos One will be installed in over 70 million US households by 2022, reaching 55% of all homes. Total installed devices will exceed 175 million.
News categories: Juniper Research, James Moar, Big Data, Market Research, Smart Home, USA, Worldwide

Online overtakes the STB as the home for favorite TV shows in the U.S.
Nov 8, 2017 – According to Hub Entertainment Research, for the first time since the company's tracking began in 2014, viewers in the U.S. are now more likely to say they watch a recently discovered favorite show from an online source than through their pay TV set-top box.
News categories: Hub Entertainment Research, Peter Fondulas, Jon Giegengack, Digital TV, Market Research, Set Top Box, USA