North America Digital TV News

Zenith renews TV ratings agreement with Nielsen
Jun 19, 2017 – Nielsen (NYSE: NLSN) has announced that Zenith has signed a new agreement for Nielsen’s Local Television Measurement. The renewal will provide Zenith with continued access to Nielsen’s local currency TV ratings data across all 210 designated market areas (DMAs).
News categories: Nielsen, Zenith, Publicis, Michael Sharp, Joe Cerone, Frank Friedman, Advertising, Big Data, Digital TV, Set Top Box, USA

Adobe announces Adobe Advertising Cloud TV
Jun 19, 2017 – Adobe (Nasdaq:ADBE) has announced the launch of Adobe Advertising Cloud TV, a solution for automated, data-driven planning and buying of TV advertising. The platform reaches over 95% of American households.
News categories: Adobe, Brett Wilson, Advertising, Big Data, Digital TV, USA

Innovid segments connected TV audiences with Nielsen Catalina Solutions
Jun 16, 2017 – Innovid has launched the first-ever technology solution for marketers to dynamically customize connected TV and over-the-top (OTT) ads based on purchase-based CPG audience segments from Nielsen Catalina Solutions (NCS).
News categories: Innovid, Nielsen Catalina Solutions, GroupM, Tal Chalozin, Carl Spaulding, Seth Walters, Advertising, Big Data, Digital TV, Streaming, USA

Premion partners with MadHive to advance OTT services and solutions
Jun 16, 2017 – Premion (NYSE: TGNA) has announced a partnership with MadHive, a blockchain-based ad tech solutions provider. By harnessing MadHive’s blockchain-powered solutions, Premion seeks to bring increased transparency and accountability to the ad tech supply chain.
News categories: MadHive, Premion, Adam Helfgott, Jim Wilson, Advertising, Big Data, Digital TV, Streaming, USA

Television ad sales to fall 1% in 2017
Jun 14, 2017 – In its latest report on global advertising market trends MAGNA forecasts media owners’ net advertising sales to grow by +3.7% to $505 billion in 2017. Television ad sales will be down (-1%) for the first time since 2009.
News categories: MAGNA, Advertising, Digital TV, Market Research, USA, Worldwide

Long-form video now the most popular content regardless of screen size
Jun 13, 2017 – Ooyala has released its Q1 2017 Global Video Index, revealing, for the first time, long-form content represents the majority of time spent watching video on every screen. The report also covers the continued growth of mobile, as well as emerging trends in online video advertising.
News categories: Ooyala, Digital TV, Market Research, Mobile, USA, Worldwide

US TV subscription streamers are comprised of four mutually-exclusive segments
Jun 12, 2017 – Approximately two-thirds of US adult broadband users now enjoy online subscription video-on-demand (SVOD) services on a home television. But their use of TV streaming is not the only factor that distinguishes them from other adult broadband users.
News categories: TDG, Michael Greeson, Digital TV, Market Research, Streaming, USA

Altice platforms to offer Netflix in France, Portugal, Israel and the Dominican Republic
Jun 12, 2017 – Altice (ATC, ATCB) has announced a partnership with Netflix which will lead to Netflix’s content being made available to Altice customers into all eligible devices in France, Portugal, Israel and Dominican Republic.
News categories: Altice, Netflix, Michel Combes, Reed Hastings, Digital TV, Dominican Republic, France, Israel, Mobile, Portugal, Streaming

Pay-TV Innovation Forum looks at the North American pay-TV market
Jun 7, 2017 – NAGRA (SIX:KUD.S) in partnership with MTM has revealed the first wave of findings from the Pay-TV Innovation Forum 2017, which looks first at the state of the North American market.
News categories: Nagra, Simon Trudelle, Digital TV, Market Research, Mobile, North America