North America Digital TV News

DISH Media and DIRECTV Advertising simplify addressable TV for programmers
Apr 25, 2023 – DIRECTV Advertising and DISH Media have announced standardized solutions for programmer enablement, reducing the effort required to enable addressable advertising across multiple distributor footprints.
News categories: DISH Media, DIRECTV Advertising, Kevin Arrix, Matt Van Houten, Julian Zilberbrand, Advertising, Digital TV, USA

VAB releases 'The Truth About CTV Ad Fraud' report
Apr 24, 2023 – The VAB's new report The Truth About CTV Ad Fraud' sheds light on what constitutes real fraud, how the viewing environment impacts trust, and how marketers can minimize exposure to fraudulent practices.
News categories: VAB, Advertising, Digital TV, Market Research, Streaming, USA

Epsilon integrates Samba TV viewing data
Apr 21, 2023 – Samba TV is integrating its OTT and linear television viewing data into the Epsilon PeopleCloud, providing Epsilon clients with granular insights into customers' TV and streaming TV viewing.
News categories: Samba TV, Epsilon, Kris Magel, Kate Sirkin, Advertising, Big Data, Digital TV, Smart TV, USA

Vecima partners with Cadent on dynamic ad insertion
Apr 18, 2023 – Vecima (TSX: VCM) and Cadent have integrated Vecima's MediaScale Streaming solution with the Cadent Aperture Platform, enabling current linear ad schedules to be mirrored on IP-based linear streams.
News categories: Vecima, Cadent, Kyle Goodwin, Paul Ranger, Advertising, Content Distribution, Digital TV, USA, Worldwide

Harmonic powers ATSC 3.0 across the U.S.
Apr 16, 2023 – Harmonic (NASDAQ: HLIT) has announced that its XOS software is powering NEXTGEN TV services across the U.S., enabling the delivery of ATSC 3.0 channels with bandwidth efficiency and enhanced video quality.
News categories: Harmonic, Pearl TV, BitPath, Heartland Video Systems, Gil Rudge, Anne Schelle, John Hane, Dennis Klas, ATSC 3, Content Distribution, Digital TV, NABShow, USA

Allen Media selects Cadent to expand TV inventory addressability
Apr 18, 2023 – Allen Media Group (AMG) has selected Cadent to provide audience targeting and measurement to enhance addressable inventory and boost campaign performance for AMG advertisers.
News categories: Cadent, Allen Media, Nick Troiano, Byron Allen, Advertising, Big Data, Digital TV, USA

FCC & NAB to collaborate on completing transition to ATSC 3.0
Apr 17, 2023 – FCC Chairwoman Jessica Rosenworcel has announced a 'The Future of TV' initiative, led by the NAB, to identify a roadmap to orderly transition from ATSC 1.0 to ATSC 3.0-based services.
News categories: FCC, National Association of Broadcasters, Jessica Rosenworcel, ATSC 3, Digital TV, NABShow, Regulation, USA

DISH to add to fleet with new Maxar satellite order
Apr 18, 2023 – Maxar (NYSE: MAXR) (TSX: MAXR) has received an order for a direct broadcast satellite from DISH, designated ES XXV. The satellite will be operated by DISH and deliver content across North America.
News categories: Maxar, DISH Network, Chris Johnson, Content Distribution, Digital TV, North America, Satellite

Nielsen's U.S. TV audience measurement receives MRC accreditation
Apr 17, 2023 – Nielsen has met Media Rating Council (MRC) accreditation standards for its National TV Audience Measurement service, once again becoming the only such provider to be accredited by the MRC.
News categories: Nielsen, Media Rating Council, Karthik Rao, Advertising, Big Data, Digital TV, USA