USA (United States of America) Digital TV News

2020 U.S. multichannel video loss tops 7 million
Mar 8, 2021 – Traditional U.S. multichannel plumbed new depths in 2020 with a decline of nearly 7.2 million subscriptions, according to Kagan. Virtual multichannel services blunted the erosion, but fell short of offsetting defections.
News categories: S&P Global, Tony Lenoir, Digital TV, Market Research, USA

Wagoneer and Grand Wagoneer first vehicles with Fire TV for Auto
Mar 4, 2021 – The Wagoneer and Grand Wagoneer will be the first vehicles in the automotive industry to integrate Amazon Fire TV for Auto, giving passengers access to their favorite shows, movies, apps, unique vehicle features and Alexa.
News categories: Stellantis, Amazon, Christian Meunier, Sandeep Gupta, Automotive, Digital TV, Middleware, Streaming, USA

U.S. pay TV providers lost over 5 million subscribers in 2020
Mar 4, 2021 – Leichtman Research Group (LRG) has found that the largest pay-TV providers in the U.S. lost about 5,120,000 net video subscribers in 2020, compared to a pro forma net loss of about 4,795,000 in 2019.
News categories: Leichtman Research, Bruce Leichtman, Cable TV, Digital TV, IPTV, Satellite, Streaming, Subscribers, USA

SpotX to monetize OTT inventory for Crackle Plus
Mar 2, 2021 – SpotX has announced a partnership with Crackle Plus to serve as a primary supply-side platform (SSP) to power the video monetization of Crackle Plus inventory across both existing and new distribution channels.
News categories: SpotX, Crackle, Mike Laband, Darren Olive, Advertising, Apps, Digital TV, Streaming, USA

Roku to acquire Nielsen’s Advanced Video Advertising business
Mar 1, 2021 – Roku (NASDAQ: ROKU) has agreed to acquire Nielsen’s (NYSE: NLSN) Advanced Video Advertising (AVA) business, which includes Nielsen’s video automatic content recognition (ACR) and dynamic ad insertion (DAI) technologies.
News categories: Roku, Nielsen, Louqman Parampath, Scott N. Brown, Advertising, Big Data, Digital TV, MandA, Smart TV, Streaming, USA, Worldwide

VIZIO files for initial public offering
Mar 1, 2021 – VIZIO has announced that it has filed a registration statement on Form S-1 with the U.S. Securities and Exchange Commission relating to a proposed initial public offering of its Class A common stock.
News categories: VIZIO, Advertising, Digital TV, IPO, Smart TV, Streaming, USA

Alphonso re-launches as LG Ads
Mar 1, 2021 – LG Ads has unveiled its platform for helping brands reach audiences across the fragmented TV universe, measure campaigns in flight, and optimize outcomes through closed-loop measurement and attribution.
News categories: LG Ads, Ashish Chordia, Advertising, Big Data, Digital TV, Smart TV, Streaming, USA, Worldwide

U.S. DTH service Orby TV closes down
Mar 1, 2021 – U.S. satellite TV service provider, Orby TV, has announced that it has closed down and ended its service. The company has a arranged a special replacement offer with DISH for its customers.
News categories: Orby TV, Digital TV, Satellite, USA

Saankhya Labs receives FCC certification for broadcast-to-mobile solution
Mar 1, 2021 – Saankhya Labs has received FCC certification for its Broadcast Radio Head (BRH). BRH helps DTT broadcasters increase their reach by 'Cellularizing' transmission to enable reception in mobile, automotive, and other portable devices.
News categories: Saankhya Labs, Sinclair Broadcast, Parag Naik, Mark Aitken, Automotive, Content Distribution, Digital TV, Mobile, Terrestrial, USA, Worldwide