USA (United States of America) Digital TV News

Survata announces enhanced CTV measurement suite
Aug 5, 2020 – Survata has launched an enhanced suite of CTV measurement capabilities. The two cornerstones of the enhancements are a new Targeting Verification technology and expanded scale of the Survata Digital Network.
News categories: Survata, Chris Kelly, Scott Symonds, Jonah Goodhart, Advertising, Big Data, Digital TV, Streaming, USA

ViacomCBS to launch connected video ad platform
Aug 4, 2020 – ViacomCBS (NASDAQ: VIAC, VIACA) is to launch ViacomCBS EyeQ, a connected video advertising platform that will serve as a single transactional point of entry for digital video content from ViacomCBS’ portfolio of networks.
News categories: ViacomCBS, John Halley, David Lawenda, Advertising, Digital TV, USA

Charter residential video customers up 102,000 in 2Q 2020
Jul 31, 2020 – Charter Communications has reported results to June 30, 2020. Residential video customers increased by 102,000 in the quarter. At the end of the period, Charter had 15.7 million residential video customers.
News categories: Charter Communications, Cable TV, Digital TV, Results, Subscribers, USA

Discovery joins On Addressability dynamic ad insertion initiative
Jul 30, 2020 – Discovery has announced that it will join the On Addressability initiative. The initiative enables Discovery to offer advertisers dynamic ad insertion to audiences across the Charter, Comcast and Cox cable TV footprints.
News categories: Discovery, Spectrum Reach, Comcast Advertising, Cox Media, Keith Kazerman, David Kline, Gina Mingioni, Louis Gump, Advertising, Big Data, Cable TV, Digital TV, USA

Comcast cable video subscribers down 477,000 in 2Q 2020
Jul 30, 2020 – Comcast Corporation (NASDAQ: CMCSA) has reported results for the quarter ended June 30, 2020. Total video customer net losses were 477,000. NBCUniversal's recently launched Peacock has 10 million sign-ups to date.
News categories: Comcast, Cable TV, COVID-19, Digital TV, Results, Subscribers, USA

PMG and American Tower partner to accelerate ATSC 3.0 SFN deployment
Jul 29, 2020 – Public Media Group (PMG) has formed an alliance with American Tower to create a turnkey ATSC 3.0 SFN solution for TV stations. Both companies will build out the networks, while PMG will own, operate and manage the infrastructure.
News categories: Public Media Group, American Tower, Joe Chinnici, Steve Vondran, Rick Ducey, ATSC 3, Content Distribution, Digital TV, USA

Seven broadcasters launch NEXTGEN TV in Portland, OR
Jul 28, 2020 – Seven local TV stations in Portland, including KATU (ABC), KOIN (CBS), KGW (NBC), KPTV (Fox), KOPB-TV (PBS), KRCW-TV (CW) and KPDX (MyNet), have become among the first in the U.S. to begin broadcasting with NEXTGEN TV.
News categories: Sinclair Broadcast, BitPath, Mark Aitken, John Hane, Tom Casey, Brett Jenkins, Kurt Rao, Steven Bass, ATSC 3, Content Distribution, Digital TV, USA

Linear TV remains dominant form of television viewership in 2019
Jul 28, 2020 – According to Omdia, linear TV accounted for 63% of TV viewing in the U.S. in 2019, compared to 16% for long-form viewing and 12% for PVR time-shifted TV. The fastest-growing segment of the non-linear video market was social media.
News categories: Omdia, Rob Moyser, Digital TV, Europe, Market Research, Social TV, USA

CES 2021 moves to an all-digital experience
Jul 28, 2020 – The CTA has announced that CES 2021 will be an all-digital experience. The format will allow participants to hear from technology innovators, see cutting-edge technologies and the latest product launches, and engage with global brands and startups from around the world.
News categories: Consumer Technology Association, Gary Shapiro, CES2025, COVID-19, Digital TV, USA, Worldwide