USA (United States of America) Digital TV News

U.S. dominates global SVOD revenues
Mar 11, 2020 – According to Strategy Analytics, SVOD revenue continues to be highly concentrated in a few markets. Consumer spend on SVOD services globally was $53.34B (€47.55B) in 2019. Of this, the U.S. accounted for 43%.
News categories: Strategy Analytics, Michael Goodman, Digital TV, Market Research, Streaming, USA, Worldwide

Vidaa partners with OTTera to integrate long tail OTT services
Mar 11, 2020 – Hisense and their subsidiary Vidaa have chosen OTTera for onboarding onto the Hisense VIDAA platform. Vidaa will work with OTTera to integrate long tail providers and utilize OTTera's built-in advertising solution.
News categories: OTTera, Vidaa, Stephen L. Hodge, Guy Edri, Advertising, Apps, Digital TV, Smart TV, USA

Valassis launches Connected TV ad solution
Mar 11, 2020 – Valassis has announced a Connected TV solution to help brands engage the streaming TV audience by interests, in-market signals and location. With Valassis CTV, brands are able to serve and measure their ads to drive the ideal consumer to the nearest store.
News categories: Valassis, Jay Webster, Advertising, Digital TV, Streaming, USA

AMC Networks, Disney, and WarnerMedia join Xandr ad platform
Mar 11, 2020 – Xandr is working with leading media and entertainment companies including AMC Networks, Disney, and WarnerMedia to reinvent the way linear TV advertising is bought, sold, and optimized for a better consumer experience.
News categories: Xandr, AMC Networks, Disney, WarnerMedia, Brian Lesser, Kim Kelleher, Rita Ferro, Gerhard Zeiler, Fiona Carter, Advertising, Digital TV, USA

MNI Targeted Media debuts conversion analysis platform for OTT advertising
Mar 10, 2020 – MNI Targeted Media has launched motto, its OTT optimization platform. motto allows advertisers to identify how geo-targeting, creative, publisher, device type, time of day and more can impact conversions, not just impressions.
News categories: MNI Targeted Media, Brooke Willcox, Advertising, Big Data, Digital TV, Streaming, USA

OTT service churn in 2019 reached 35%, up from 28% in 2018
Mar 10, 2020 – Parks Associates has found that the churn rate among all OTT services was 35% in 2019, an increase of 25% from 2018. Churn among vMVPDs (virtual multichannel video programming distributors or online pay-TV providers) was 81% in 2019.
News categories: Parks Associates, Steve Nason, Digital TV, Market Research, Streaming, USA, Worldwide

Connected TV presents big opportunity for brands
Mar 5, 2020 – Valassis has shared research on connected TV (CTV) and consumers’ use of streaming TV services. The research will help brands and marketers understand consumer behavior in order to plan effective, engaging campaigns.
News categories: Valassis, Jay Webster, Advertising, Digital TV, Market Research, Streaming, USA

Kantar releases Entertainment On Demand survey results
Mar 4, 2020 – Kantar's Entertainment On Demand service is designed to help understand the consumer journey for subscription services. It shows that in the U.S. subscription fatigue is not yet a major phenomenon in the video industry.
News categories: Kantar, Dominic Sunnebo, Read Cundiff, Australia, Digital TV, Germany, Japan, Market Research, Streaming, UK, USA

WOW! launches WOW! tv+ in Columbus, Ohio
Mar 3, 2020 – WOW! Internet, Cable & Phone (NYSE: WOW) has introduced WOW! tv+ in Columbus, Ohio. The Android TV-based platform delivers on customer expectations with live channel packages, cloud DVR, and access to an on demand library.
News categories: WOW!, Teresa Elder, Android TV, Digital TV, IPTV, Set Top Box, USA