USA (United States of America) Digital TV News

MOBITV adds $50m in funding
Jul 1, 2019 – MOBITV has closed over $50M in funding from Oak Investment Partners, Ally Financial, and Cedar Grove Partners. The funding will be used to accelerate the growth of the company’s international footprint, while it continues to strengthen the MOBITV CONNECT platform for Pay TV operators.
News categories: MOBITV, Oak Investment Partners, Charlie Nooney, Bandel Carano, Apps, Digital TV, IPTV, USA, Venture Capital, Worldwide

Growth in smart homes poised to decline slightly this year
Jul 1, 2019 – Smart home technology pushed into 34 million new homes worldwide last year, according to ABI Research. However, new home growth is poised to decline slightly this year as the market transitions from entering new homes to extending the scope of existing deployments.
News categories: ABI Research, Jonathan Collins, Market Research, Smart Home, USA, Worldwide

4C launches solution to help marketers reach cord-cutters and cord-nevers
Jun 27, 2019 – 4C has announced its Elusive Audiences offering. Through the Scope by 4C platform, marketers can use real-time viewership data in combination with first-party data to target viewers who don’t watch linear television, effectively extending reach to untapped audiences.
News categories: 4C Insights, Lance Neuhauser, Advertising, Big Data, USA

Vast Broadband selects Evolution Digital for app-based video offering
Jun 27, 2019 – Vast Broadband will use Evolution Digital as the end-to-end IP video platform provider for its app-based video offering. The app will feature linear channels, VOD, nDVR, PPV and catch-up/start-over content on an operator-customised user experience.
News categories: Evolution Digital, Vast Broadband, Marc Cohen, Jim Gleason, Android TV, Apps, Content Distribution, Digital TV, Set Top Box, Streaming, USA

Roku stretches lead as #1 streaming TV platform in US
Jun 26, 2019 – Roku's platform accounted for more than 30% of U.S. sales of connected TV devices in Q1 2019, further increasing its lead in streaming TV platforms according to Strategy Analytics. The company's research finds that there are now more than 41 million Roku-based devices in use in the U.S.
News categories: Strategy Analytics, David Watkins, David Mercer, Digital TV, Gaming, Market Research, Middleware, Set Top Box, Smart TV, Streaming, USA

49% of U.S. video ad impressions going to connected TV
Jun 26, 2019 – With impressions increasing nearly 60% Y-o-Y, connected TV advertising now accounts for nearly half of impressions served in the U.S. according to Extreme Reach, highlighting the massive impact of CTV on multiple aspects of digital advertising.
News categories: Extreme Reach, Mary Vestewig, Advertising, Digital TV, Market Research, Streaming, USA

TVSquared releases DTC TV advertising performance report
Jun 25, 2019 – TVSquared has released the findings of its 2019 Direct-to-Consumer (DTC) TV Advertising Performance report. DTC brands are one of the fastest growing groups of TV advertisers, devoting $3.8 billion in media spend to it last year alone.
News categories: TVSquared, Mark Hudson, Alberto Corral, Advertising, Digital TV, Market Research, USA

Comscore and DISH Media surpass 100 DISH and Sling TV addressable ad campaigns
Jun 20, 2019 – Comscore (NASDAQ: SCOR) has announced that DISH Media has completed more than 100 addressable advertising campaigns across DISH and Sling TV platforms, using Comscore as currency. DISH was one of the first platforms to launch national addressable advertising in 2012.
News categories: Comscore, DISH Media, Scott Worthem, Kevin Arrix, Advertising, Big Data, Digital TV, Satellite, Set Top Box, Streaming, USA

Block Communications renews with Nielsen for Local TV data
Jun 19, 2019 – Nielsen (NYSE: NLSN) and Block Communications have signed a renewal agreement for Nielsen Local TV measurement services across Block’s TV stations and markets. Block stations in Louisville will continue to use Nielsen data to demonstrate value to advertisers.
News categories: Nielsen, Block Communications, Catherine Herkovic, Bill Lamb, Advertising, Big Data, Digital TV, USA