USA (United States of America) Digital TV News

Samba TV measures effectiveness of Twitter in driving TV tune-in
Mar 28, 2019 – Samba TV has announced a partnership with Twitter to measure the effectiveness of Twitter in driving tune-in. In a beta trial, Samba found an average lift of 28% in Verified Tune-in Rate (VTR) for the measured premiere episodes.
News categories: Samba TV, Twitter, Ashwin Navin, Tim Perzyk, Inna Kern, Michael Engleman, Big Data, Digital TV, Social TV, USA

Dielectric, Enensys, GatesAir, Harmonic, Triveni Digital providing Phoenix Model Market key elements
Mar 27, 2019 – Broadcasters in Phoenix are working together to make next-generation television a reality. Preparations are underway with the first broadcast equipment suppliers who are providing equipment that will soon bring next-generation TV powered by ATSC 3.0 to the Phoenix market.
News categories: Pearl TV, Phoenix Model Market, Anne Schelle, Keith Pelletier, Richard Lhermitte, Rich Redmond, Tim Warren, Mark Simpson, ATSC 3, Content Distribution, Digital TV, USA

Linear TV and Premium Digital Video increasingly converging
Mar 27, 2019 – FreeWheel has announced the launch of its fourth quarter Video Marketplace Report (VMR). 2018 marked a big year in the coming together of linear TV and premium digital video, and significant industry moves to unify advertising across both sectors.
News categories: FreeWheel, David Dworin, Advertising, Digital TV, Market Research, USA

U.S. broadband households own more than 10 connected devices
Mar 27, 2019 – Parks Associates' research has found that U.S. broadband households now own more than ten connected devices, and as they buy more, they base their purchase decisions on a product’s ability to work with the existing devices in their home.
News categories: Parks Associates, Chris O'Dell, Market Research, Smart Home, USA

605 adds Inscape viewing data to its U.S. dataset
Mar 27, 2019 – 605 has announced that its national dataset now includes Inscape viewing data, expanding 605’s measurement footprint to include more than 20 million households across all 210 U.S. designated market areas (DMAs).
News categories: 605, Inscape, Colleen Moraghan, Greg Hampton, Advertising, Big Data, Digital TV, Smart TV, USA

24i Media app technology helps power Sinclair's STIRR
Mar 27, 2019 – 24i Media has announced that it is helping power STIRR, the streaming service from Sinclair Broadcast. STIRR, powered in part by 24i Media's app technology, is available on a variety of mobile and connected TV platforms in the U.S.
News categories: 24i Media, STIRR, Ramon Duivenvoorden, Adam Ware, Apps, Digital TV, Streaming, USA

ATSC 3.0 test suite launched by Eurofins
Mar 27, 2019 – Eurofins Digital Testing has announced that it will be showcasing a new conformance test suite at NAB. Arreios for ATSC 3.0 enables the certification and testing of ATSC 3.0 features via a suite of automated test tools.
News categories: Eurofins Digital Testing, Johan Craeybeckx, Lynn Claudy, Anne Schelle, ATSC 3, Digital TV, NABShow, QoE, Set Top Box, Smart TV, USA

ROKiT handsets to offer video using FreeCast content aggregation
Mar 26, 2019 – FreeCast has announced a deal with mobile handset manufacturer ROKiT. ROKiT will provide its customers with access to ROK TV, a branded version of FreeCast’s SmartGuide, a library of over 500,000 television episodes, movies, streaming channels, live events, music videos, and more.
News categories: FreeCast, ROK Group, William Mobley, Michael Jones, Jonathan Kendrick, Digital TV, Mobile, Streaming, USA

Adobe adds Roku targeting and analytics
Mar 26, 2019 – Adobe (Nasdaq:ADBE) has announced a partnership with Roku (Nasdaq:ROKU). Marketers using Adobe Advertising Cloud, Adobe Audience Manager and Adobe Analytics can now target their first-party audience segments on the Roku platform.
News categories: Adobe, Roku, Keith Eadie, Scott Rosenberg, Advertising, Big Data, Digital TV, Set Top Box, Streaming, USA, Worldwide