USA (United States of America) Digital TV News

TikTok and YouTube dominate video viewing for U.S. 18-35-year-olds
Jan 21, 2025 – According to Omdia, TikTok and YouTube have emerged as the leading video platforms for 18-35-year-olds in the USA. In 2024, TikTok surpassed 1.9 billion monthly active users (MAUs) globally.
News categories: Omdia, Maria Rua Aguete, Digital TV, Latin America, Market Research, Streaming, USA, Worldwide

Verizon FIOS consumer video subscribers down 60,000 in 4Q 2024
Jan 24, 2025 – Verizon Communications (NYSE, Nasdaq: VZ) has reported fourth-quarter 2024 results. Consumer reported 47,000 Fios Internet net additions and 60,000 Fios Video net losses in the quarter.
News categories: Verizon, Broadband, Digital TV, IPTV, Results, Subscribers, USA

MRC accredits Nielsen Big Data + Panel TV measurement
Jan 22, 2025 – The Media Rating Council has accredited Nielsen's Big Data + Panel National TV measurement. Big Data + Panel combines Nielsen's representative panel measurement with data from STBs and smart TVs.
News categories: Nielsen, Media Rating Council, Karthik Rao, George Ivie, Paul Ballew, Advertising, Big Data, Digital TV, Set Top Box, Smart TV, Streaming, USA

TCL and PubMatic partner on live sports advertising
Jan 22, 2025 – TCL (1070.HK) and PubMatic (Nasdaq:PUBM) have connected TCL's programmatic streaming inventory, including NFL Channel and CBS Sports, with PubMatic's platform to power live sports ad demand.
News categories: PubMatic, TCL, Abbie Reichner, Jeremy Straight, Advertising, Digital TV, Smart TV, Streaming, USA

Netflix global streaming paid memberships exceed 300 million
Jan 21, 2025 – Netflix (NASDAQ: NFLX) has posted Q4 2024 results on its website. In Q4, revenue increased 16% YoY, while operating income rose 52%. The company finished 2024 with 302 million memberships.
News categories: Netflix, Advertising, Digital TV, Results, Streaming, Subscribers, USA, Worldwide

Record highs for YouTube, Netflix and Prime Video in December
Jan 21, 2025 – Nielsen's The Gauge for December 2024 showed a 4% increase in time spent watching TV in the U.S. versus November, with viewing on the Thanksgiving and Christmas days exceeding 100 billion minutes.
News categories: Nielsen, Broadcast, Cable TV, Digital TV, Market Research, Streaming, USA

Proximic by Comscore releases State of Programmatic report
Jan 21, 2025 – Proximic by Comscore (NASDAQ: SCOR) has released its annual State of Programmatic Report. One key finding is that 72% of respondents are planning to increase programmatic investments in 2025.
News categories: Proximic, Rachel Gantz, Advertising, Digital TV, Market Research, USA

NAB releases Future of Television Initiative report
Jan 17, 2025 – The National Association of Broadcasters (NAB) has released the final report on its Future of Television Initiative (FOTVI). The FOTVI aimed to ensure a smooth transition to ATSC 3.0.
News categories: National Association of Broadcasters, Curtis LeGeyt, ATSC 3, Content Distribution, Digital TV, Market Research, Set Top Box, Smart TV, USA

DIRECTV acquires majority stake in INVIDI Technologies
Jan 15, 2025 – DIRECTV has acquired majority ownership of INVIDI, a provider of addressable TV advertising solutions that allow marketers to target specific audiences on TV without wasting ad impressions.
News categories: DIRECTV, INVIDI Technologies, Amy Leifer, Advertising, Digital TV, MandA, USA