USA (United States of America) Digital TV News

Nielsen launches Artificial Intelligence technology
Apr 4, 2017 – Nielsen (NYSE: NLSN) has announced the introduction of Nielsen Artificial Intelligence (Nielsen AI), an adaptive learning technology built into the Nielsen Marketing Cloud that automates audience optimization using patent-pending AI methods.
News categories: Nielsen, Mark Zagorski, Advertising, USA

Cross MediaWorks Launches one2one Media
Apr 3, 2017 – Cross MediaWorks has announced that it has launched one2one Media. This new company will provide a neutral and scalable addressable video business for agencies and advertisers, in partnership with MVPDs.
News categories: one2one Media, Cross MediaWorks, Lee Equity Partners, Michael Bologna, Jamie Power, Nick Troiano, Barry Baker, Advertising, Private Equity, USA

Alphonso introduces always-on TV data solution
Apr 3, 2017 – Alphonso has introduced Alphonso Insights, a software-as-a-service (SaaS) offering that enables brands and agencies to conduct real-time analysis of TV content and ad consumption at a granular level and obtain closed loop attribution on TV media spend.
News categories: Alphonso, Fiat, Ashish Chordia, Casey Hurbis, Advertising, Digital TV, USA

Roku introduces audience guarantees for TV advertisers
Apr 3, 2017 – Roku has announced that marketers can now measure campaigns on the Roku platform using detailed demographic metrics comparable to linear TV with Nielsen Digital Ad Ratings (DAR).
News categories: Roku, Nielsen, Scott Rosenberg, Advertising, Digital TV, Set Top Box, Streaming, USA

Cinedigm extends device support to Chromecast, Android TV and Amazon Fire
Mar 31, 2017 – Cinedigm (NASDAQ: CIDM) has announced plans to extend the availability of its OTT services by supporting Google’s Chromecast and Android TV Platforms, as well as Amazon Fire TV for the first time.
News categories: Cinedigm, Erick Opeka, Apps, Digital TV, Set Top Box, Streaming, USA

ONE Media 3.0 and Saankhya Labs partner for ATSC 3.0 chipset development
Mar 28, 2017 – ONE Media 3.0 (Nasdaq: SBGI) has announced an agreement with Saankhya Labs, a leader in the development of Cognitive Software Defined Radio (SDR) chips, to accelerate the development of ATSC 3.0 chipsets.
News categories: Sinclair Broadcast, Saankhya Labs, ONE Media, Mark Aitken, Parag Naik, ATSC 3, Digital TV, Semiconductor, USA

4C launches TV suite to help brands win battle for consumer attention
Mar 27, 2017 – 4C Insights has announced the launch of 4C TV. 4C TV delivers a picture of how people interact with media, technology, and each other by mapping millions of TV households and thousands of brands to billions of social media users.
News categories: 4C Insights, Dr Alok. Choudhary, Advertising, Content Distribution, USA

Non-pay TV homes to double in North America
Mar 27, 2017 – The number of pay TV subs in North America will fall by 10 million from 112 million in the peak year of 2012 to 102 million in 2022. Although this marks a 9% decline, this does not indicate a massive cord-cutting problem.
News categories: Digital TV Research, Simon Murray, Cable TV, Canada, Digital TV, IPTV, Market Research, North America, Satellite, Subscribers, USA

Verizon and SES trial Ultra HD delivery
Mar 27, 2017 – SES (Paris; Luxembourg: SESG) have announced a collaborative agreement with Verizon (NYSE:VZ) aimed at driving the overall development of Ultra HD delivery solutions for Verizon Fios subscribers throughout the U.S.
News categories: SES S.A, Verizon, Steve Corda, Erin McPherson, Content Distribution, Digital TV, IPTV, Satellite, USA