USA (United States of America) Digital TV News

U.S. consumer spending on video streaming services drops 25%
Apr 5, 2023 – According to Parks Associates, US internet households spent $69 per month on OTT services in 3Q 2022, down from $90 in 1Q 2021, though the market remains saturated with 87% having at least one service.
News categories: Parks Associates, Elizabeth Parks, Digital TV, Market Research, Streaming, USA

Circana report sees first signs of U.S. TV purchase refresh cycle
Mar 30, 2023 – Despite the pandemic-driven surge in TV purchases, a Circana report reveals the age of installed TVs is beginning to rise, an early indication of an upcoming TV purchase refresh cycle.
News categories: Circana, John Buffone, Paul Gagnon, Digital TV, Market Research, Smart TV, USA

CIMM study to assess usage of Smart TV data for measurement
Mar 30, 2023 – The Coalition for Innovative Media Measurement (CIMM) has launched a study to assess the opportunities that exist for enhancing the value of Smart TV data as an input to TV measurement solutions.
News categories: CIMM, Jon Watts, Caroline Horner, Helen Katz, Brian West, Advertising, Big Data, Digital TV, Smart TV, USA

NextGen TV begins in the San Francisco Bay Area
Mar 30, 2023 – Television stations serving the San Francisco Bay Area have begun broadcasting with NextGen TV. The launch includes KGO-TV (ABC), KPIX-TV (CBS), KNTV (NBC), KTVU (Fox), KDTV-DT (Univision), and KRON-TV (MyNet).
News categories: BitPath, John Hane, ATSC 3, Content Distribution, Digital TV, USA

Valossa AI powers UX of Cinedigm's Cineverse streaming service
Mar 30, 2023 – Cinedigm (NASDAQ: CIDM) has announced an agreement with Valossa Labs to enhance the user experience of its Cineverse streaming service using Valossa's AI-based cognitive automation systems.
News categories: Cinedigm, Valossa Labs, Tony Huidor, Mika Rautiainen, Big Data, Digital TV, Streaming, USA, UX, Worldwide

Games revenue to reach $215bn by 2027 overtaking Pay TV and cinema
Mar 29, 2023 – Omdia research has revealed global consumer spend on games is set to reach $215bn by 2027. The transmedia space continues to expand as more videogame franchises make their way to the large and small screen.
News categories: Omdia, Maria Rua Aguete, Digital TV, Gaming, Market Research, USA, Worldwide

24i and Amagi partner to enable rapid launch of streaming services
Mar 30, 2023 – 24i has partnered with Amagi to offer FAST channel providers a rapid route to launching their own apps and expanding their services to offer AVOD and SVOD alongside their existing live and linear streams.
News categories: Amagi, 24i, SEGI.TV, Baskar Subramanian, Dr. Neale Foster, Edward Sylvan, Apps, Content Distribution, Digital TV, NABShow, Streaming, USA, Worldwide

ARF calls for move away from TV households as basis of TV measurement
Mar 27, 2023 – ARF says move to 'TV-accessible households' is needed as ARF's DASH universe study shows a significant and growing percentage of US homes now consume TV without owning a TV set.
News categories: Advertising Research Foundation, Paul Donato, Advertising, Big Data, Digital TV, Market Research, USA

Free, ad-supported streaming takes off in the U.S.
Mar 28, 2023 – Nearly 7 in 10 (69%) TV content viewers in the U.S. use free streaming services at least monthly, a sharp increase from 42% in 2019, according to a recent study from Horowitz.
News categories: Horowitz, Adriana Waterston, Digital TV, Market Research, Streaming, USA