USA (United States of America) Digital TV News

IAB Tech Lab releases updates to SIMID 1.2 and VAST 4.3 for comment
Sep 22, 2022 – IAB Tech Lab has released updates to its Secure Interactive Media Interface Definition 1.2 (SIMID 1.2) and Video Ad Serving Template 4.3 (VAST 4.3). The updates are open for public comment until October 22, 2022.
News categories: IAB Tech Lab, Shailley Singh, Aron Schatz, Advertising, Digital TV, Media Player, USA, Worldwide

Broadcast and cable show signs of revival in U.S.
Sep 15, 2022 – Nielsen's (NYSE: NLSN) monthly TV and streaming snapshot has revealed that streaming represented 35% of TV consumption in the U.S. in August. Broadcast and cable gained in August, with shares at 22.1% and 34.5%, respectively.
News categories: Nielsen, Cable TV, Digital TV, Market Research, Streaming, USA

Half of Americans struggle to find where to watch streaming content
Sep 13, 2022 – Research conducted by OnePoll on behalf of Plex reveals that the average American has 13 TV shows and 16 movies on their watchlist to get through — averaging a total of 104 hours — which is enough content to last two whole flights around the world.
News categories: Plex, Jason Williams, Digital TV, Market Research, Streaming, USA

Fox Television Stations and Comscore partner to transact on advanced audiences in Local TV
Sep 12, 2022 – Comscore (Nasdaq: SCOR) has announced a partnership with FOX Television Stations (FTS) that will see the local TV broadcaster leverage a Comscore-based currency to support transactions on advanced audiences across its owned and operated footprint.
News categories: Comscore, Fox Corp, Carol Hinnant, Tom Fleming, Chad Roscher, Advertising, Big Data, Digital TV, USA

Five Louisville TV stations launch NEXTGEN TV
Sep 12, 2022 – Local TV stations in Louisville have joined together to launch NEXTGEN TV. Block Communications' WBKI will host five stations including Block's WDRB and market partners WAVE, WHAS and WBNA; Kentucky Educational Television's (KET) WKMJ will launch on Sept. 19.
News categories: Pearl TV, Block Communications, Anne Schelle, Dale Woods, ATSC 3, Content Distribution, Digital TV, USA

DISH Media partners with SeaChange and Beachfront on linear programmatic
Sep 12, 2022 – DISH Media (NASDAQ: DISH) has announced a solution enabling advertisers to access linear TV inventory through a real-time, programmatic buying model. National Linear Programmatic (NLP) will work across DISH TV's 7+ million households in the US.
News categories: DISH Media, Beachfront, SeaChange, Viant, Kevin Arrix, Chris Maccaro, Chris Klimmer, Jonathan Ahuna, Advertising, Digital TV, USA

Allen Media Group plans DTC streaming strategy with Quickplay
Sep 8, 2022 – Allen Media Group and Quickplay have announced an agreement that paves the way for Allen Media Group's direct-to-consumer (DTC) streaming products, built using Quickplay's platform running on Google Cloud.
News categories: Quickplay, Allen Media, Paul Pastor, Byron Allen, Content Distribution, Digital TV, IBCShow, Streaming, USA, Worldwide

TVision and Lumen to add cross-platform attention measurement for the UK
Sep 8, 2022 – TVision and Lumen Research have announced a partnership to bring cross-platform attention measurement to US and UK customers. TVision is developing a UK-based, opt-in panel to measure person-level TV viewing and engagement.
News categories: TVision, Lumen Research, Yan Liu, Mike Follett, Advertising, Big Data, Digital TV, UK, USA

Xperi brings Vewd cloud-managed UX to Android TV with Evoca
Sep 9, 2022 – Xperi (NASDAQ: XPER) has announced the launch of Vewd OpX for Android TV Operator Tier. With this version, Vewd OpX, a cloud-managed STB UX integrating Pay-TV services with OTT content, is made available as a custom launcher and TV app for Android TV Operator Tier STBs.
News categories: Xperi, Evoca, Sascha Prüter, Mitch Weinraub, Android TV, Digital TV, IBCShow, Set Top Box, USA, UX, Worldwide