Opera TV launches on LG Smart TVs

Thursday, November 5th, 2015
Opera Software logo

OSLO, Norway — Brands, broadcasters and content owners can now extend their existing online video channels and video content catalogs to LG Smart TVs at no extra cost, with Opera TV Snap, the breakthrough toolkit that generates Smart TV channels in minutes. LG Smart TV will launch selected channels from Opera TV’s portfolio in eight markets: the United Kingdom, France, Spain, Italy, Germany, USA, Mexico and Brazil.

The first phase of the Opera TV launch will include up to 18 channels in each country, with thousands of videos ranging from movies and TV series, music, sports, news, lifestyle, and nature and travel. More channels will be added periodically, representing a significant opportunity for video content owners to reach LG’s vast audiences.

Opera TV can be found in LG Smart World in the Entertainment category or both Netcast and WebOS device models shipped from year 2014 and counting.

“With the fast-changing landscape of online video consumption and distribution, content owners are keen to reach viewers on all screens, especially the largest screen in the home. At Opera TV, we’ve designed innovative products that enable them achieve this goal. Our partnership with LG represents a significant milestone in our journey to enable exciting living room experiences for end consumers,” says Aneesh Rajaram, SVP at Opera Software.

Opera TV Snap toolkit for content owners

All content inside Opera TV on LG Smart TVs is built using Opera’s revolutionary toolkit, Opera TV Snap. With this toolkit, Opera’s content partners and broadcasters can convert their video assets easily into Smart TV channels, all in the cloud and in a matter of minutes. For broadcasters, it also offers expanded OTT capabilities, such as enabling the catch-up TV services (OTT VOD), multi-tier navigation for episodic video content, and various monetization options by displaying pre- & post-roll advertisements within the TV apps, using their existing or Opera Mediaworks’ advertising solution.

Hundreds of Smart TV apps have been generated from Opera TV Snap by brands, content providers and broadcasters including ArrivalTV, Dancetrippin, Epic TV, Fashion TV, The North Face®, Young Hollywood, Major League Gaming (MLG.tv), Mahogany Sessions, Outside Television, among others.

“We are delighted to partner with LG to provide owners of LG Smart TVs with quality, tailored content from our partners,” adds Rajaram. “This marks another flagship win for Opera TV Snap, which has proven itself yet again as the quickest way for content owners to reach Smart TV audiences.”

Apps created with Opera TV Snap can be found on the following LG Smart TV Platforms: NetCast 4.0, NetCast 4.5, webOS 1.0 and webOS 2.0 in the United Kingdom, France, Spain, Italy, Germany, USA, Mexico and Brazil.