Digital TV News: Warner Bros.

HBO Max becomes Max
May 22, 2023 – HBO Max has become Max. The launch introduces a new Ultimate Ad-Free tier that will offer four concurrent streams, up to 100 offline downloads and nearly 8x more films and episodes of 4K HDR content than HBO Max.
News categories: Warner Bros. Discovery, Sudheer Sirivara, Digital TV, Streaming, USA

Comcast introduces NOW TV in the U.S.
May 23, 2023 – Comcast has unveiled NOW TV, a streaming service that includes 40+ live channels from A&E, AMC, Hallmark and Warner Bros. Discovery, plus 20+ FAST channels from NBC, Sky and Xumo Play, and a subscription to Peacock Premium.
News categories: Comcast, Dave Watson, Digital TV, Streaming, USA

Warner Bros. Discovery unveils video product suite for advertisers
May 17, 2023 – Warner Bros. Discovery has announced WBD Stream, a digital video product offering advertisers access to the most popular and premium content in Warner Bros. Discovery's portfolio.
News categories: Warner Bros. Discovery, Jim Keller, Advertising, Digital TV, Streaming, USA

Warner Bros. Discovery adds more measurement & attribution partners
May 11, 2023 – Warner Bros. Discovery U.S Ad Sales has announced partnerships with 605, ABCS Insights, DISQO, EDO, LoopMe and Pilotly to further demonstrate ad campaign effectiveness across its platforms.
News categories: Warner Bros. Discovery, Andrea Zapata, Advertising, Big Data, Digital TV, USA

Warner Bros. Discovery adds 1.6 million DTC subscribers in 1Q 2023
May 5, 2023 – Warner Bros. Discovery (Nasdaq: WBD) has reported results for the quarter ended March 31, 2023. Direct-to-Consumer subscribers totalled 97.6 million at period-end, up 1.6 million versus the end of Q4 2022.
News categories: Warner Bros. Discovery, Digital TV, Results, Streaming, Subscribers, Worldwide

Amagi powers FAST channels at Estrella Media
Apr 17, 2023 – Amagi has expanded its partnership with Estrella Media to streamline the ingest segmentation, creation, distribution, and monetization of Estrella's FAST channels.
News categories: Amagi, Estrella Media, Srinivasan KA, René Santaella, Content Distribution, Digital TV, Streaming, USA

Comscore expands 48-hour television reporting
Mar 28, 2023 – Comscore has expanded 'Pulse' within its TV measurement solution, providing agencies, brands and media companies with 48-hour TV measurement nationally and in all 210 U.S. media markets.
News categories: Comscore, Carol Hinnant, Jackie Lynch, Advertising, Big Data, Digital TV, USA

Warner Bros. Discovery adds 1.1 million DTC subscribers in 4Q 2022
Feb 23, 2023 – Warner Bros. Discovery (Nasdaq: WBD) has reported results for the quarter and year ended December 31, 2022. Global DTC subscribers increased 1.1 million to 96.1 million at the end of Q4 versus 95.0 million subscribers at the end of Q3.
News categories: Warner Bros. Discovery, Digital TV, North America, Results, Streaming, Subscribers, Worldwide

Amagi to distribute CJ ENM content to OTT platforms in the USA
Feb 27, 2023 – CJ ENM has chosen Amagi to distribute its content to OTT platforms in the U.S., including Peacock and The Roku Channel. The partnership leverages Amagi's CLOUDPORT technology for channel creation and distribution.
News categories: Amagi, CJ ENM, Srinivasan KA, Jang-Ho Seo, Content Distribution, Digital TV, Streaming, USA